Ripple gets new partner to offer NFTs to billions of people

Source: TierneyMJ – Shutterstock

• Ethereal Labs said the integration with the XRP Ledger will help them offer NFTs from globally recognized brands, licenses, rights, IPs and individuals.
• They will also be able to create custom NFT collections with leading artists quickly and securely.

Blockchain startup Ripple is now working to give users access to non-fungible tokens (NFT). In a recent development, Ripple has partnered with Ethereal Labs via the Ripple Creator’s Fund.

Earlier this year in April, Ripple announced the launch of the Creator’s Fund with a commitment of $250 million that helps creators bring their NFT projects to market on the XR Ledger. As part of this partnership, the two players will strengthen the Web3 ecosystem by bringing NFTs and crypto-assets to the masses via the XRP Ledger, custom partnerships and collaborations.

Also, this partnership between Ripple and Ethereal Labs will help bring NFTs to a larger audience. Giving creators access to a proven NFT platform will also help strengthen Ripple’s NFT strategy.

Ethereal Labs is an interdisciplinary studio that leverages Web3 technology to build cutting-edge IP. This includes P2E games, the upcoming PFP collection, and the Exorian Universe. As a result, Ethereal Labs helps bring global brands, artists and studios on a single blockchain platform. In addition, they have also created NFTs for some of the world’s most highly regarded brands and celebrities, including DeLorean Motor Company, Toys R Us, Bruce Lee, Lionel Messi, Shaquille O’Neal and others.

Ripple was one of the key participants in Ethernal Labs’ $20 million seed round. This allowed the two players to help established celebrities and other household brands enter the NFT space and bring the benefits of the open source XRP Ledger into the metaverse and gaming space.

Ethereal Labs and XRP Ledger

Previously, Ethereal Labs chose to integrate with the XRP Ledger. Adrian Baschuk, founder and CCO of Ethernal Labs said that this partnership will allow offering NFTs from globally recognized brands, licenses, rights, IPs and individuals to a wide audience in a fast, easy and secure way.

“Until now, NFTs have been largely siloed, except for some users. This enables further expansion of the NFT universe,” Adrian added.

Moreover, he also explained the different use cases that Ethereal Labs would enable after integrating with the XRP Ledger. For the integration, Ethereal Labs will soon create custom NFT collections with leading IPs and artists. They will also leverage the XRPL community’s access to a wide range of white-label experiences.

Via Ripple’s Creator Fund initiative, developers will receive creative and technical support to help NFT artists. This will help them develop their projects on the XRP Ledger, push the boundaries of what is possible, and explore new use cases for NFTs.