23rd Annual Latin Grammys NFT Collection detailed
Limited edition capsule apparel will be paired with twin NFTs
The Latin Recording Academy and OneOf have revealed that Latin Grammy-winning artist Carlos Vives will be the creative director of the 23rd Annual Latin Grammy Awards NFT Collection. Carlos Vives has 15 career Latin Grammy wins and is nominated in five categories this year, including Record of the Year and Album of the Year.
As part of an exclusive three-year partnership between The Latin Academy and OneOf, the NFT Collection is designed to celebrate Latin music and its talented visual artists in the weeks leading up to the 23rd Annual Latin GRAMMY Awards on November 17 in Las Vegas.
“I am thrilled to have the opportunity to curate the visual art that will be featured in the 23rd Annual Latin Grammy Awards NFT Collection,” shares Vives. “I can’t wait for my fans to enjoy this NFT drop and all the incredible work created by artists from around the world who represent Latin music and its communities so beautifully.”
As creative director of the collection, Vives aims to educate fans of Latin music and bring a new wave of excitement to Web3. NFT artists selected to participate in creating the collection include Jimena Buena Vida (Colombia), JN Silva (Venezuela), Maria Delgado (Nicaragua), Monaris (Puerto Rico) and Carlos Luna James (Mexico).
Latin GRAMMY fans can purchase their favorite NFT art from the artist of their choice by visiting OneOf.com/latingrammys.
The primary drop in this exclusive collection goes live today (Wednesday, November 9). It includes five gold level NFTs and five platinum level NFTs with visual art from the five Latin NFT artists starting at $10 each.
Gold-tier NFTs will offer fans exclusive benefits, including the chance to attend the 23rd Latin Grammy Awards broadcast on November 17 in Las Vegas, the chance to win a custom hoodie featuring NFT art, exclusive content including backstage photos and videos, as well as exclusive access for future Latin Grammy drops. Select US-based buyers will also receive a t-shirt featuring NFT art.
The Platinum tier NFT release includes limited edition hoodies with digital twin NFTs for buyers in the US and abroad. Holders will also receive exclusive content including backstage photos and videos, enter for a chance to win a pair of flyaway tickets to the 23rd Latin Grammy Awards, the chance to win a pair of Carlos Vives concert tickets and get exclusive pre-sale access to future Latin GRAMMY drops.
Diamond-tier NFT starts at $1,000 and offers t-shirts and custom hoodies to both domestic and international buyers, the chance to win an official artist gift lounge bag for those 21+, and an airdrop of exclusive content from the 23rd annual Latin Grammy Awards into the OneOf vault along with exclusive pre-sale access to future Latin Grammy drops.
A free, Green-tier NFT is also available to fans, designed based on the official artwork of the 23rd Annual Latin Grammy Awards painted by Mexican muralist Quetzal Fuerte.
Last fall, OneOf partnered with the Recording Academy to host its first-ever NFT gathering to celebrate the 64th Annual Grammy Awards, as well as the upcoming 65th and 66th Annual Grammy Awards. OneOf has also recently hosted collections with Doja Cat, The Notorious BIG, Whitney Houston and Global Brand Ambassador, Armando “Pitbull” Pérez, plus partnerships ranging from Warner Music Group and eBay to Sports Illustrated.
