Lionel Messi joins Fantasy Soccer NFT game Sorare by DailyCoin

• The deal between the Argentinian PSG talisman and French NFT card game company Sorare makes Messi an official investor and ambassador for the brand.
• Sorare users can trade cards and participate in fantasy football tournaments with their collected teams.
• The deal marks Messi’s second with French blockchain companies this year.

Seven-time Ballon d’Or winner Lionel Messi will join fantasy NFT collectible soccer game Sorare as an investor and brand ambassador, the company announced in a statement on Wednesday, November 9.

The Argentine forward for French club Paris Saint-Germain (PSG) will help Sorare set new standards for how fans connect and interact with clubs and players, the company said.

The announcement revealed that the two parties will work together to create new content and experiences for fans. The agreement further establishes Messi as a shareholder in the company at an undisclosed level.

A “major milestone”

CEO and co-founder of Sorare, Nicolás Julia, expressed that the opportunity to bring Messi on board marked a “major milestone” for the company.

“We believe Messi will help us set new standards for how we do this, and we look forward to sharing what new content and fan experiences we’ve collaborated on soon,” CNBC reported. Sorare allows users to collect and trade NFT player cards as they try to build and manage the best team of five players to participate in fantasy football tournaments.

The company claims that the use of NFTs for collectibles, which keep track of ownership on the blockchain, means that the virtual cards, which resemble real players and their abilities, automatically create “digital scarcity”, thereby encouraging trading.

New ways to express passion for football

Sorare is a Parisian startup with a net worth of $4.3 billion, according to its latest records. The company claims to have a presence in 185 countries, with a user base of more than two million.

The company has association agreements with more than 300 sports teams and leagues worldwide, including Germany’s Bundesliga and Spain’s La Liga. Lately, the company has been working to expand its platform to other sports, such as basketball and baseball.

“Fans have always looked for ways to express their passion and get closer to the players and teams they love,” Messi said in a statement. “Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do so, wherever they are in the world,” he added.

On the other side

• As for the Qatar 2022 World Cup, various cryptocurrency trading platforms and digital technology companies have recently been scrambling to secure deals with stars of the beautiful game.
• Other athletes who have signed deals with Sorare are French soccer star Kylian Mbappé and American tennis legend Serena Williams.
• Meanwhile, legendary quarterback Tom Brady and basketball star Steph Curry are at a crossroads regarding the fate of the ailing FTX crypto exchange. which appears to be acquired by Binance.
• In June last year, Brady received a stake in Sam Bankman-Fried’s company, and Curry, who himself had signed a partnership with FTX in September 2021, is now seeking advice on what to do.

Why you should care

In March, Messi signed an agreement with the Socios Sports Fan Engagement platform for the promotion of its native Chiliz (CHZ) token. The Argentine talisman is also a brand ambassador for the firm, following a separately signed agreement.

After signing a two-year deal with Paris Saint-Germain, Messi also agreed to receive part of his salary in $PSG fan tokens, the digital currency developed by the same app for PSG.

Read more about crypto in sports below:

Bulls Back to Chiliz (CHZ): Partners with Messi, launches test net tomorrow

NFL star Tom Brady loses several million investments to FTX Fiasco

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