DEWAR’S launches first NFT of Limited Edition Double Double Rye Cask Finish
HAMILTON, Bermuda— DEWAR’S Scotch Whiskey, the world’s most award-winning blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits, to launch DEWAR’s Double Double 21 Year-Old Rye Cask Finish.
This latest innovation from DEWAR’S is a one-off in the award-winning Double Double series, with the liquid finished in an active rye cask for the first time. This is a limited release of only 50 bottles available for public purchase.
BlockBar democratizes access to luxury wine and spirits, while offering bottle owners storage, insurance and a marketplace to resell their bottles. Upon purchase of this rare, small-batch premium blend of DEWAR’S Double Double 21 Year-Old Rye Cask Finish, the physical version will be held securely by BlockBar, with a record of authenticity on the blockchain as a digital certificate of ownership. The bottle owner can “burn the NFT” to redeem the physical bottle and have it delivered from BlockBar’s secure storage facility, resell it on the BlockBar.com marketplace, give it as a gift, or display it in their virtual bar.
Part of the DEWAR’S Double Double range, DEWAR’S Double Double 21 Year-Old Rye Cask is inspired by the brand’s deep history of double-aging whiskey and a relentless pursuit of innovation. This unique liquid created by Master Blender Stephanie Macleod – using the Double Double series’ unique four-step aging process – offers subtle notes of warm wood spices, creamy vanilla, caramel cake and chocolate orange.
Each bottle owner of this drop will be invited to an exclusive virtual whiskey tasting with DEWARS award-winning master blender, Stephanie Macleod.
“DEWAR’s Double Double series has already won several awards in the world of whisky, including World’s Best Whisky, and was born out of a desire to create ultimate smoothness. It was curiosity and ingenuity that led us to the four-step aging process and has led us to new ways for consumers to experience our brand. This time it’s in the form of an NFT, redeemable for an exclusive blend – DEWAR’S Double Double 21 Year-Old Rye Cask Finish – which we’re sure will delight a new audience of NFT collectors and whiskey connoisseurs alike.” said Stephanie Macleod, DEWARS Master Blender.[2]
“We are pleased that DEWAR’S has chosen to drop their first NFT on BlockBar.com,” commented Dov Falic, Co-Founder and CEO of BlockBar. “We look forward to offering DEWAR’s community and ours not only this exclusive release, but also storage, insurance and a marketplace for the resale of this release.”
Only 50 bottles will be made available for public purchase from a total allocation[3] of 350, with the remaining bottles as gifts for employees.
50 bottles of DEWAR’S Double Double 21 Year-Old Rye Cask Finish arrive exclusively at BlockBar.com, at 10 EST Tuesday, November 8, 2022. Priced at $150 USD, the NFTs will be available for purchase with ETH and credit cards, and customers will have 10 minutes to check out. Users who successfully check out will receive an NFT representing the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem. 24 hours early access will be given to BlockBar NFT holders.
About DEWAR’S
Founded in 1846 by John Dewar, DEWAR’S has grown from a small wine and spirits shop in Scotland to one of the largest Scotch whiskey brands in the world. Best known for its iconic DEWAR’S WHITE LABEL, it has expanded the family to create a portfolio of premium and super premium whiskeys including DEWAR’S 12-Year-Old, DEWAR’S 15-Year-Old, DEWAR’S 18-Year-Old, DEWAR’S Double Double Series , DEWAR’S Caribbean Smooth and the exclusive DEWAR’S 25. These whiskeys are made using the DEWAR’S oak aging process, which involves returning the handcrafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR’S the world’s most awarded blended Scotch. The DEWAR’S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About BlockBar
Founded in October 2021, BlockBar sells NFTs directly from luxury wine and spirits brands. Each NFT corresponds to an actual physical bottle, exclusive to BlockBar, available for purchase with ETH, credit card or bank transfer. Owners can resell, collect, gift or at any time ‘burn’ the NFT in exchange for the physical bottle, shipped from BlockBar’s secure facility in Singapore with 24/7 security, motion sensors and temperature control. BlockBar only works directly with brand owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and more, and does not accept collections from third parties or collectors. BlockBar democratizes access to luxury wines and spirits, allowing anyone, anywhere in the world, to participate, while offering bottle owners storage, insurance and a marketplace to sell their bottles purchased on BlockBar’s platform. BlockBar’s proprietary smart contracts verify authenticity and trace each transaction directly back to the partner brand, and its partnership with top cyber and crypto security firms ensures transactions are fully protected and transparent.
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