The impact of artificial intelligence (AI) on the financial technology (FinTech) industry

Innovation is essential in several industries, such as financial technology, artificial intelligence and machine learning. The arrival of AI and ML is no longer expected to be a precursor to breakthrough new technology. They were once widely used in the context of technology, but have since become indispensable for the development of artificial intelligence and machine learning in the electronic world. Statistics predict meteoric growth for AI-powered fintech solutions in the coming years.

Artificial intelligence (AI) permeates every aspect of modern life, from the workplace to the household. Investors from all corners of the world have used an electronic financial platform. The incredible progress made in AI and machine learning, as well as the growth of digital ecosystems, has benefited fintech. Financial technology (fintech) companies can benefit from machine learning because it enables them to gather real-time analytics of massive data sets and, more importantly, to learn from the results and adapt their practices accordingly. Artificial intelligence (AI) technology not only improves the efficiency of day-to-day operations, but also enables companies to deal with unforeseen difficulties with new techniques. As the need for digital money services grows, fintech companies must find ways to incorporate AI and ML into their operations to keep up with consumer demand.

Artificial intelligence (AI) and machine learning (ML) are expanding in meaning, scope and applications in the fintech sector. Imminent ways fintech will evolve due to AI are listed below.

Improved and stronger security

Cybercriminals and hackers continue to focus mainly on the financial technology sector. As the sophistication of these hacking efforts and attacks grows, it has become clear that any attempt at manual intervention is futile. In this regard, artificial intelligence and ML technology provide superior choices. Several authorities have predicted that passwords and usernames will in the future be made obsolete by security solutions supported by artificial intelligence. Add another layer of protection that’s harder to bypass than passwords with voice recognition, facial recognition and other biometric data. Voice, facial and fingerprint recognition are all ways AI is improving financial security.

Improved customer service

Machine Learning (ML) models help computers understand human behavior, intentions, and the laws that govern financial transactions. As a result, it can help in the process by completing some of the intermediate processes itself. Faster service, fewer errors and more tailored offers based on each customer’s actions and purchases are all possible thanks to this machine-enabled revolution.

Intelligently tailored financial apps

Numerous banking applications provide customers with individualized recommendations to better manage their money and achieve their financial goals. Self-improving AI systems will become better at analyzing user input and tailoring their offerings accordingly.

Improved algorithmic trading and decision making

Artificial intelligence (AI) has revolutionized the traditional trading desk by rapidly processing millions of data points and generating insights that statistical methods cannot identify. Using AI-powered decision making, customers of fintech companies can trade stocks and shares via intuitive smartphone apps. The latest AI tools can quickly and accurately evaluate petabytes of data across dozens of dimensions. Due to its innovative capacity to provide accurate real-time insights, AI is now indispensable in the financial industry’s decision-making process.

Increased productivity with little money and resources

There are many potential uses for AI-based software that streamlines administrative processes or improves data processing. Manual processes are usually more time-consuming and expensive than automated ones. By taking on these duties and tasks, AI automation helps save both time and resources. With AI taking care of routine questions, customer support teams can save money on human resources and get more done.

Improved fraud detection

Fraudulent financial activities, such as wire transfers, fraudulent insurance claims and fraudulent credit card and loan applications, have increased over the past decade. Most of the artificial intelligence (AI) start-up money in banking goes to machine learning solutions that deal with cyber security and fraud. A significant advantage of using AI and ML technologies to address fraudulent transactions and guarantee financial security is that they can identify outliers, abnormalities and specific patterns common to unsolicited cyber behavior without requiring human interaction. Robust AI systems can keep track of a person’s financial activities in real time, and AI algorithms can detect extraordinary spending patterns that indicate fraud.

Automated loan approval, credit and risk assessment

Finance companies can save time and money by using specialized AI tools to analyze loan applications in real time and make informed credit assessments. While traditional methods rely on factors such as income, repayment history, age, race and spending, AI considers a wider range of data to accurately assess a customer’s financial health. Computer algorithms now perform verification checks, determine that minimum income and asset thresholds are met, and evaluate a person’s creditworthiness. An AI-powered credit scoring tool can quickly produce a customer’s accurate credit assessment and score by evaluating many data sets related to individual financial statuses, demographics, market volatility and prospects. Increased debt repayment and customer repayment are two additional benefits of this faster payment method. Automation of the loan approval process will become even more streamlined thanks to AI, which will also lead to an increase in thorough customer risk assessment.

So to conclude

The incredible potential of artificial intelligence in financial technology has already come so far and is only now becoming apparent. Almost every aspect of the modern digital world uses AI or ML. With each new upgrade, AI systems become more powerful and reliable. Any financial technology company, bank or other financial institution that does not use artificial intelligence will soon be left in the dust. Fintech is going to make the most of this sophisticated technology because it is one of the fastest growing industries. We can expect that many financial institutions will be helped in the future by predictive AI inputs to avoid significant financial disasters of the past.


Dhanshree Shenwai is a consulting content writer at MarktechPost. She is an IT engineer and works as a delivery manager in a leading global bank. She has good experience from FinTech companies covering the finance, card and payment and banking domains with a strong interest in AI applications. She is enthusiastic about exploring new technologies and advancements in today’s evolving world.


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