Blockchain-based digital advertising: Earn $ BAT to see ads | by Maximilian Perkmann | July 2022

Digital advertising is becoming increasingly important. At the same time, however, the problems with this type of marketing are becoming more and more apparent. Not only is the modern internet user overwhelmed by the huge number of ads on the internet, but his privacy is also violated due to the advertising companies’ clever tracking methods. Basic Attention Token (BAT) tries to resolve this issue.

Brief facts:

• BAT was developed by Mozilla co-founder Brendan Eich.
• BAT is designed to improve the security, fairness and efficiency of digital advertising through the use of blockchain technology.
• BAT is the original token for the Brave browser and is built on the Ethereum blockchain.
• BAT aims to revolutionize internet advertising by address the endemic inefficiencies and privacy breaches of the digital advertising industry.
• The Brave Browser lets users choose which ads they want to see and rewards them for seeing certain ads

It is also the first crypto application with more than a million users.

Users maintain privacy as they earn BAT to view ads.

The communicated goal of the Basic Attention Token is to revolutionize the way advertising is done via the digital advertising platform. The basis of the cryptocurrency is Ethereum. For the first time, Users can decide whether they want to see ads or not. As a result, users now see fewer, more targeted and desired ads. This means they become more valuable to advertisers.

in addition users’ privacy has been improved. Since users can actively choose to see an ad, only highly relevant ads are allowed. The user is paid BAT to see the ad.
But website operators’ revenue is also increasing as users see much more relevant content. By using the Basic Attention Tokens digital advertising platform, advertisers and website operators can trade directly with each other without an expensive middleman like Google taking a cut in profits.

The token was developed to reward users for their attention, while offering advertisers a better return on advertising spend. The Basic Attention Token was founded in 2015 by Brendan Eich and Brian Bondy. Brendan Eich is a well-known name in the technology world. Not only did he create JavaScript, but he was also a key figure in the development of Mozilla’s Firefox. Brian Bondy was also instrumental in the development of Firefox and was involved in the development of Khan Academy and Evernote.

In 2017, the ICO took place, which was sold out faster than almost any other project. As a result, the Basic Attention Token was able to raise $ 35 million in just half an hour. Almost all of the 1.5 billion tokens have now been distributed. Meanwhile, BAT is making its digital advertising platform available worldwide through the Brave Rewards program.

The Basic Attention Token is based on the Ethereum blockchain, which is integrated with the Brave browser. The protocol relies on three parties to function: users, creators and advertisers, to allow companies to access users’ attention:

• Users earn for their attention: Users maintain privacy as they earn BAT to view ads.
• Creators get paid to create great content: Publishers and creators earn advertising revenue and user contributions as well as tips.
• Advertisers get better returns: Brave’s anonymous accounts let advertisers know about the effectiveness of ads without compromising privacy. (Source: basicattentiontoken.org)

The idea is pretty smart.

The brave browser

Brave is an open source browser that blocks all unnecessary ads and trackers by default with Brave Shields. It also anonymously measures users’ attention with an integrated ledger system improve users’ advertising experience. It achieves this by calculating how long each ad is visible to a user, as well as the number of pixels they can see.
Brave matches content with advertisers that are truly relevant through the use of machine learning in the device, while feedback mechanisms ensure that users receive ads for the products they are most likely to buy. All this data is encrypted and stored only on the device. And Brave protects the identity of its users.

BAT has seen amazing results since integrating into the Brave browser’s first global private advertising platform: 55 million monthly active users, 16 million daily active users, 1.5 million certified creators who accept BAT, millions of wallets created, thousands of leading branded ad campaigns, and increasing utility in the most innovative names in blockchain gaming. The results make BAT one of the most, if not the most successful all-coin projects to date. BAT is now connected across Ethereum and Solana blockchains, offering benefits to both ecosystems. – basicattentiontoken.org

The tokens store all user data in a secure and private format while providing specific personalized advertising to advertisers. This is only possible with the end user’s consent.
The platform rewards website publishers for user attention by paying out BAT. However, users also receive a reward in the form of BAT if they see certain ads from Brave Creators.

Users can always decide which ads they want to see. If an ad is interesting to them, they can decide to show it and get paid for it in the form of BAT.

The first crypto application with more than 1 million users

BAT

BAT is the tool for the Brave browser. It is an ERC-20 token secured by Proof-of-Work (PoW).
The token is the reward unit in this advertising ecosystem. The browser has privacy features and is faster than other regular browsers. In February 2021, the Brave browser passed 25 million monthly active users.

Brave ads

The main advantage of BAT is to run advertising campaigns through Brave ads. Since last year, advertisers have had to spend at least $ 2,500 per month to launch a campaign. However, a more comprehensive self-service platform is under construction.

Advertising budgets require BAT tokens, which can be purchased on various exchanges, in exchange for Brave taking a commission that is redistributed to publishers and users.
A special feature of the Basic Attention Token is the ability to provide tips to users who have not yet joined the network, which provides an incentive for continuous use.

The Basic Attention Token (BAT) proved to be promising with its very successful ICO and a talented and experienced team led by Brendan Eich. It solves many of the problems that exist in the regular digital advertising industry. Such as ad scams, and creates an enhanced browser experience for users while better serving advertisers and creators.
Brave Browser implements several useful features to block malicious ads, target users with relevant ads and distribute ad revenue fairly between creators and users
Building a digital advertising platform that makes intermediaries like Google obsolete offers enormous potential. After all, the online advertising market is huge. If the project is successful in this market, the Basic Attention Token can become extremely valuable.

BAT already offers solutions to these problems with its platform and integration with the Brave browser. In addition, BAT’s team consists of highly skilled developers. Nevertheless, the market for online advertising is very competitive and characterized by strong players such as Google, Facebook and Amazon. BAT offers potential, but must first prove itself against the large FAANG companies and maintain its position in the long term.
BAT’s founder, Brendan Eich, invented JavaScript, among other things, and also founded Mozilla.
If the developers succeed, BAT could be a frontrunner in the Web 3.0 site. Fun Fact: I am currently writing this blog post with Brave Browser;) Finally a crypto project with a proper use case.

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