Agri-fintech start-up Hesa will offer financial solutions to over 60,000 Hesaathis across 30,000 villages by 2022
The financial services offered also increase the productivity of the farmers – as it reduces the time to travel to another village as most of the remote villages do not have a bank account, so through Hesa this is eliminated
The Hyderabad-based Agri-Fintech startup Hesa announced that it aims to offer financial solutions to over 60,000 Hesaathi across 30,000 villages in layers 2 and 3 cities. The feature will provide easy transitions like bill payments, open an account to withdraw money, small needs like mobile charging, bus ticket booking, open DEMAT accounts, open a fixed deposit account and electricity bills etc. to rural India. With this, the app works towards bridging the gap between financial service providers and their last-mile target consumers by using a phygital approach. It expands and enables companies to drive the value chain in rural areas for buying and selling by leveraging our technology and human capabilities.
With this, the app aims to solve financial challenges and accessibility in remote rural locations and enable the technology for both customers and brands from buying, selling, promoting and delivering. It is currently available in Telangana, Andhra Pradesh and Karnataka and will soon expand its operations to five more states in India starting with Maharashtra in the next quarter.
The financial services offered also increase the productivity of the farmers – as it reduces the time to travel to another village as most of the remote villages do not have a bank account, so through Hesa this is eliminated. This applies to everyone who runs different activities in the rural market. The app works to bridge the gap between financial service providers and their last mile target consumers using a phygital approach. It expands and enables companies to run on a rural value chain for buying and selling, utilizing our technology and human capabilities.
Rishabh Shah, Chief Strategy Officer and Head-Fintech, Hesa said, “We are in an era where the rate of fintech adoption is huge, as there is an exponential increase in the frequency of smartphone penetration in India. Mobile payment has been a joy for customers in urban and rural India. With our services we want to strengthen rural India in a way that makes them owners of their own business and still connected to us so that they have employment opportunities.Currently the platform has over 15 Lakh transactions a month and we aim to have more than 30 Lakh transactions by the end of 2022. “
The vision of the company is to offer not only employment opportunities but to offer all kinds of services that are easily accessible if you live in a big city that becomes the only place for rural India. This will also develop these markets in a way that means that people now do not have to come to big cities to find job opportunities, people can easily sustain themselves in rural India also with proper job facilities.
He is a is a unified social, digital and physical (fygital) trading platform that enables digital transactions of products and services in rural India. With headquarters in Telangana, Hesa with integrated B2B marketplace enables the purchase and sale of various services and products with an almost ‘doorstep access’ with a network of 30,000 entrepreneurs in village networks serving more than 700,000 customers in a short period of time in one year. Hesa has collaborated with more than 65+ brands, this unique model is a win-win initiative for both entrepreneurs and startups.
