Fashion NFT, Web3, Metaverse Projects June 2022

Metaverset offers opportunities for both digital designers and brands to explore new forms of creativity and self-expression through NFTs, in-game brand experiences and virtual storytelling. This month we saw NFT.NYC take over New York City with immersive events and product launches designed for the digitally inclined, while London Fashion Week went digital using Ahluwalia’s NFT collection. Elsewhere, Salvatore Ferragamo surprised his audience with several metaverse initiatives and Depop took advantage of The Sims 4 community with style.

Keep browsing to see this month’s summary of our favorite cyber collections and Web3 initiatives.

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Salvatore Ferragamo tapped SHXPIR to produce a customizable NFT.

It’s clear that the tide is turning on Salvatore Ferragamo, with the recent announcement of Maximilian Davis as the new creative director and now a new, state-of-the-art store in the heart of Soho, NYC. To celebrate its new location, the brand partnered with digital artist SHXPIR to produce a personalized NFT collection. This is an example of a brand that goes into the metaverse on purpose. First, NFT is free with the aim of welcoming new community members into the experience. The brand then built a multisensory fair for users to create NFT – a seamless blend of Web3 with immersive retail. Finally, to complement the digital work of art, Ferragamo produced a limited edition capsule collection with all proceeds donated to The LGBTQ + organization The Center. And we can not forget the store’s hologram station, which allows users to digitally customize the brand’s new sneakers, the 6R3ENE. All in all, we’re looking forward to seeing what happens as Ferragamo continues to mix URL and IRL consumer moments. Check out more on the brand’s website.

Lacoste unveiled a new Web3 universe and collaborative digital community.

After a successful collaboration with Minecraft, Lacoste took its next step into Web3 with the launch of the new digital universe «UNDW3». Speaking “underwater”, the Discord community, which currently has 30,000 users and is growing, will allow consumers to co-create with the brand and stay informed about new innovations. In line with the launch of “UNDW3”, Lacoste dropped 11,212 NFT pieces that referred to the L1212 polo shirt. To join the community and discover more, check out Lacoste’s UNDW3 website.

AMBUSH partnered with Zellerfeld for a usable multi-verse sneaker.

As a pioneer in the transformation of Web3, AMBUSH returned to the metaverse in collaboration with the New York-based shoe company Zellerfeld. The team produced a 3D-printed slip-on sneaker called 100S in neon green using sustainable technology and circular design. The physical shoe is supplemented with an NFT that unlocks the design of the AMBUSH SILVER FCTRY as well as an owner’s certificate. While the collection is now sold out, you can learn more about the partnership’s efforts on AMBUSH’s Discord channel.

Gucci collaborated with 29 digital artists in its new NFT exhibition “The Next 100 Years of Gucci.”

Following the launch of Gucci Town at Roblox in May, the luxury house introduced a new metaverse offering called Vault Art Space. The first exhibition, entitled “The Next 100 Years of Gucci”, pays tribute to the brand’s heritage as it delves deeper into the digital. The exhibition, held in collaboration with the NFT marketplace SuperRare, consists of 29 digital artists who interpret the Gucci brand in their own, unique styles. The first drop contains artwork from eBoy, Alanna Vanacore, An Chen, Sasha Katz and Kris Andrew Small.

The Fabricant co-created a digital fashion collection with World of Women.

The Amsterdam-based digital fashion house The Fabricant has been a key player in metaverse fashion since 2019 when the company sold a digital dress for $ 9,500 USD on the blockchain. Since then, The Fabricant has demystified the digital landscape, most recently in a collaboration with the NFT platform World of Women. The collection has 27 looks from a number of digital fashion designers, including Anna Liedtke and Naama Turner. Designed to make Web3 more fashionable and diverse, the collection is now available on The Fabricant’s website.

Burberry released a second NFT collection with Mythical Games.

In the flagship title Blankos Block Party, Burberry partnered with Mythical Games to create an NFT collection as well as a bespoke social community for users to come together in the digital world. The limited edition Burberry Blanko NFT is a cheeky mythical character named Minny B, who is wonderfully wrapped up in Burberry’s new TB Summer Monogram print. Burberry’s new virtual community called “The Oasis” is a game where players can enjoy digitized beaches and marked sailboats, and connect with other users. The NFT collection is now available for purchase in the game on Blanko’s Block Party’s website.

Ahluwalia set out to diversify the Web3 landscape with its first NFT collection.

The London-based brand Ahluwalia complemented its spring / summer 2023 collection “Africa is Limitless” with a digital fashion party of the same name. The NFT collection was launched at LFW and was created in collaboration with the digital fashion community BNV. As the metaverse continues to win, it still lacks the diversity and representation that reflects the challenges of the IRL fashion industry. Ahluwalia’s refreshing impression of digital fashion opens the door to celebrate global digital designers while donating 40% of the proceeds from sales to Black Cultural Archives. The digital fashion collection “Africa is Limitless” is now available on BNV’s website.

Depop went digital The Sims 4.

The London-based online marketplace Depop launched clothing in the game in collaboration with The Sims 4. The collaboration used existing Depop sellers who helped develop custom pieces as part of The Sims 4 Expansion package for “High School Years”. By bringing second-hand fashion into the digital arena, the brands involved show how digital fashion can be fun, sustainable and confirm a wide range of identities. The collaboration will be available on June 28 with the option to pre-order now The Sims 4 website.

Metaverse streetwear community Dopamine launched on NFT.NYC.

Dopamine is a newcomer to the Web3 site, having officially launched on NFT.NYC on June 23. The Web3 streetwear hub has begun building a metaverse, hypebeast community that collaborates with NFT designers and brands to deliver bespoke IRL and URL collectibles. The collective offers community members access to pop-ups on the likes of Coachella and Sneaker Con as well as a DAO to co-create the Dopamine brand. Since there are several overlaps in the attitudes of Web3 and streetwear consumers, we will definitely keep an eye on dopamine in the future. For more information on drops and the Discord channel, go to the Dopamine website.