NFTs: copyright for images on Algorand’s blockchain
Metabrand.tech recently partnered with Algorand to certify copyright of photographs through NFTs by utilizing blockchain technology in collaboration with photo studio BK Studios.
Metabrand.tech is an all-Italian start-up that offers a consulting service for companies that can use NFTs to increase brand equity, improve customer experience and offer effective and innovative marketing strategies.
During the latest edition of the Venice International Film FestivalBK Studios shot many celebrities, including Timothee Chalamet, Sadie Sink, Adam Driver and British singer-songwriter and author Harry Styles (pictured here):
BK Studios is part of Brad&K Productions, one of the leading digital marketing agencies in Italy dedicated to the world of film and audiovisual entertainment, and the images are then used not only for films, but also for marketing campaigns or simply on Instagram.
Copyright of images using NFTs
Specifically, Metabrand.tech has designed for BK Studios Photo chain platform that can certify the copyright of images and videos that NFTs (Non-Fungible Tokens) on Algorand blockchain technology.
Algorand’s technology was developed in 2017 by Silvio Micali, an Italian professor of mathematics and cryptography at MIT who received the Turing Award for contributions that helped lay the foundations of complexity theory in cryptography. Called “the green blockchain,” Algorand is carbon-free and has partnerships with organizations focused on sustainability and social responsibility, such as Climate trading. Algorand is a blockchain technology that aims to be secure, scalable and decentralized.
In addition, the Algorand platform supports tools for smart contracts and its consensus algorithm is based on proof-of-stake and the so-called Byzantine agreement protocol, while ALGO is its crypto.
Metabrand.tech is therefore officially part of the Algorand network.
The picture here of Harry Styles at the recent film festival in Venice as Photochain certification linked to NFT:
NFT and copyright
NFT stands for Non-Fungible Token: “Token” as a vessel of digital information; “non-fungible” as “non-substitutable”, meaning a unique and incomparable asset, but most importantly inviolable thanks to the blockchain that creates a digital certificate for the work, similar to an artist’s proof of authenticity for his physical work.
Photochain, thus, involves the use of digital tokens for a legal copyright purpose: one enters the data required to certify the copyright into a dashboard, which is then entered into the blockchain mechanism.
This results in a digital certificate for the photographic work that is unique and cannot be altered in any way: the work is protected against any attempt at infringement, and the digital certificate is placed directly in the copyright holder’s wallet.
