Freedom Finance appoints former Equifax CEO as CEO
Freedom Finance, one of the UK’s leading lending fintechs, has announced the appointment of a new CEO. Former Equifax and AccountScore CEO, Emma Steeley, will take over as CEO of Freedom Finance, while former CEO Brian Brodie has moved into the role of chairman.
Freedom Finance growth strategy
According to reports, Steeley, who has spent over 16 years in senior roles in the consumer finance and fintech sector, has a reputation for delivering growth consistently. She will lead the next phase of the company’s exciting growth ambitions following new investments and the implementation of recent product upgrades to the award-winning digital marketplace.
Meanwhile, former Freedom Finance chief Brian Brodie will enter a newly created board leadership role to support the transition of leadership and provide ongoing strategic support to Steeley and the company, which is currently in development. Pollen Street Capital recently completed a significant new investment in Freedom Finance to continue to develop the company’s built-in marketplace offering.
Freedom Finance’s role in the digital ecosystem
Launched in 2008, Fintech is one of the best established lenders in the UK marketplace and currently partners with more than 100 of the UK’s leading lenders and service providers to help customers access a range of consumer loans, mortgages and more. financial products through its proprietary matching platform.
In recent years, the number of customers applying for loans through Freedom’s marketplace has almost doubled, with turnover and profitability at a record high level. Registered users have quadrupled over the past year, driving back customers’ share of revenue.
Revenue flows are becoming increasingly diversified as the company’s built-in marketplace is used by brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and many more.
Steeley said of her recent appointment: “I am delighted to join Freedom Finance in an exciting, new period of growth and look forward to further strengthening the company’s market position.
Brian has led the business excellently for the past six years, navigating it through the pandemic’s unique challenges and evolving it from a traditional broker to a fully digitalised lending platform that is perfectly positioned to seize the opportunities ahead.
“The built-in financial revolution only increases the relevance of our services in today’s market. I’m eager to build on Brian’s hard work and unleash the enormous potential of Freedom Finance with his continued support. “
Brodie agreed, saying: “It has been a privilege to drive Freedom Finance’s growth and long-term strategy over the past six years. Following the completion of significant product upgrades and the arrival of further investments, now is the perfect time for new executives to take the business forward. .
He added, “Emma embodies our values of innovation and entrepreneurship, and I have no doubt she will be a great deal that gives energy and new focus. The opportunities ahead of Freedom Finance are hugely exciting, and I look forward to to support Emma as chairman of the board while we continue to drive innovation in the lending sector. “
