Token Events partners with Fortress Blockchain Technologies to accelerate “complete digital transformation” of live and virtual event spaces

Combine Token Events’ blockchain-based technology with Fortress’ suite of ticketing, digital commemoration and payment APIs will deliver a closed-loop connectivity experience to fans, entertainers and venues

AUSTIN, Texas , 13 October 2022 /PRNewswire/ — Today, Token events announced its collaboration with Fortress Blockchain Technologies to accelerate and expand their work to deliver a complete digital transformation of the live and virtual event space. Token Events combines the best of blockchain technology and behavioral science to engage fans, empower entertainers and integrate venues. They will leverage Fortress’ Web3 infrastructure to create NFTs for tickets, keep them in their native application and process USD & crypto payment for goods and ticket sales. In terms of experience, the combined technology serves:

• Fans by protecting and authenticating their tickets, rewarding their participation and unlocking additional touchpoints throughout and beyond the event

• Entertainers by giving them unprecedented insight into fans’ key behaviors and a way to further engage them outside of the show

• venues by empowering them to build direct relationships with patrons through engagement and rewards

The company’s new approach to live events is turning the Web3 conversation on its head

The two companies share a vision for blockchain technology that delivers measurable benefits for companies, venues and creators, and seamless experiences for end users – without the technological burden.

“We take the live event space and turn it into a living organism where people on all sides symbiotically participate. Token becomes the connective tissue among all users and fans, allowing them to grow the ecosystem together and fuel the experiences they love,” says Adam Jonesmanaging director i Token Arrangements.

The company’s new approach to live events turns the Web3 conversation on its head – instead of expecting users, venues and entertainers to learn online new technologies, they start with the vision of a closed-loop, rewarding live event experience and build. from there.

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“What Token Events will transform the way consumers, venues and entertainers connect, and we’re excited to support their mission,” says Ryan Miller, CRO of the fortress. “They will use several core Fortress products to create a seamless, integrated experience that meets the entire events industry right where they are.”

Both companies see considerable momentum in the space. Token has successfully launched its MVP, centered around a friendly user experience that makes innovative technology accessible. The non-Pivotable Experience, or NFE, evolves NFT ticket sales by going beyond entrance and encapsulating the entire event experience. Token looks forward to introducing users through exciting beta partners, such as the Chicago Lions rugby team, the University Blockchain Alliance and the De Lis Group in Barcelona.

At the same time, Fortress has eliminated barriers to Web3 with simple, streamlined APIs that enable companies to quickly launch and scale at any stage of Web3 adoption. They have launched their built-in wallets for NFTs and fungible reward tokens; mint NFTs; and the ability to integrate essential financial services is supported by a secure, regulated financial institution, Fortress Trust.

About Token events

Token Events is a blockchain-based behavioral science and loyalty rewards company building the future of fandom. The Token the platform focuses on a seamless experience: one that addresses existing user needs and behaviors with intuitive design, IRL usability and robust $FAN incentives. The result is a bridge that integrates the digital and physical worlds and fosters a dynamic, reciprocal relationship between fans and the brands that serve them. For the first time, fans will be rewarded directly for their loyalty, participation and data.

About the fortress

Fortress Blockchain Technologies is purpose-built to create the financial, regulatory and technological infrastructure for the rapidly growing Web3 space. This includes built-in NFT & crypto wallets, frictionless embossing engines, encrypted vaults for non-public content and financial services for payments, compliance, custody and crypto liquidity. Fortress recently erected one 22.5 million dollars Seed Round led by Ayon Capital.

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SOURCE Fortress Blockchain Technologies