VeeFriends Announces Fashion Partnership With NYC Designer Kim Shui | NFT CULTURE | Web3 Culture NFTs and Crypto Art
Late last week, VeeFriends announced the collaboration with NY Womenswear Designer Kim Shui to make VeeFriends x Driven Dragon clothing collection.
Kim Shui founded her eponymous New York City-based label in 2016. With a background in both Italy and China, Kim’s influences can be seen throughout the brand – bringing both a sense of collage and nomadic aspects to the clothes. Growing up moving from place to place, fashion was important in the construction of her identity. The first character in the collection will be the driven dragon. They chose this character because The Dragon is at the heart of the Kim Shui brand, symbolizing good fortune, strength and longevity.
“The Driven Dragon character was my first choice because it spoke to me the most. Drive is the primary component of the motif that I often use in my work, because without it, I could not have progressed to where I am now, and that combination just made perfect sense to me. It’s such a unique collection and I hope that when people wear it, it inspires them and makes them feel more determined, strong and able to achieve their goals.” – Kim Shui, NY Womenswear Designer
The clothing capsule collection with a flying Driven Dragon offering
- hoodies (retail $235)
- t-shirts (retail price $55)
- hats (retail $48)
The hoodies are made from premium 100% cotton French Terry in Cream, with a custom embroidered VeeFriends logo and Driven Dragon in quality silk thread.
The t-shirts are made from 100% premium cotton with Driven Dragon Silk Screen printed, and the hats are made from 60% polyester and 40% acrylic.
The VeeFriends x Kim Shui clothing collection will be available in limited quantities in sizes S to XXL exclusively at
These partnerships are essential to marry crypto-native web3 enthusiasts with the mainstream that has yet to embrace NFTs.
“One of the key strategies and interests for me with VeeFriends is to build collaborations across all genres in the world. Fashion is one of them, and the talents that I believe are on the path to superstardom are even more the things I look for. Kim is a of these people, and I think if you look at her overall collection and even this specific collaboration, you can see why.” –Gary Vaynerchuk, CEO and creator of VeeFriends
Learn more in this amazing video
ABOUT ROAD FRIENDS
An NFT project that brought to life Gary Vaynerchuk’s ambitions to build a community & intellectual property around his creative and business passions using NFT technology and their smart contract capabilities. There are 283 VeeFriends, all of which Gary imagined, created and drew himself. Each character represents traits and qualities Gary admires and hopes to inspire others. Each VeeFriends token is entry to VeeCon 2022, 2023 and 2024.
ABOUT KIM SHUI
Kim Shui was born in the United States and grew up in Rome, Italy. She graduated from Duke University with a double major in economics and French before pursuing fashion design. Her eponymous New York-based womenswear brand has since dressed the likes of Kylie Jenner and her daughter, Stormi, Bella Hadid, Hailey Bieber, Solange Knowles, Cardi B, Gigi Hadid, Mary J Blige, Megan Thee Stallion and more. SSENSE, Kith and Revolve are among the retailers that Kim Shui represents, and she was included on the Forbes 30 under 30 list.
