Contents
- From community managers to “vibes directors”: NFT teams are struggling with the bear market
- The magical power of “welcome vibes”
NFT projects hire “Vibe Managers,” here’s why
Vladislav Sopov
The Guardian and Business Insider studied alarming phenomena in the NFT segment – and insane daily routine with “boss vibes”
Winfred Chan, The Guardian’s technical editor, reveals the unusual role available to Web3 influencers. Right now, the NFT teams are looking for someone who will take care of “their vibes”.
From community managers to “vibes directors”: NFT teams are struggling with the bear market
According to The Guardian article, the first NFT projects began looking for “vibes managers” at the end of Q2 2022, amid the unsurpassed decline in interest in NFT trading, the arts and the segment as a whole.
this is why people hate crypto
– Dean Eigenmann (@DeanEigenmann) July 8, 2022
The article states that “vibes leaders” should “promote NFT projects to newcomers while reassuring existing funders.” As such, they are largely responsible for the atmosphere of euphoria regardless of price movements:
The goal? To keep things positive, no matter what.
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The last headline NFT NYC conference was in June and was a symbol of artificial positivity. Despite falling prices and disappearing media coverage, the festival was supported by top celebrities, including Lil Baby, Timbaland and Haim.
The Guardian spoke to one of the first “vibe bosses”. He shared that his work is about “marketing” and is not so different from well-known community management in Web3.
The magical power of “welcome vibes”
Chief vibes officers should engage with the community and create and promote content on Twitter and other social media platforms. In general, it is a full-time job that includes being the “ears and eyes” of the product.
At the same time, “vibes officers” do not see their work as confusing or hypocritical. One of them stated that their main task is to create a friendly atmosphere to make new NFT investors feel better.
I compare it to someone walking into a bar for the first time, paying tens of thousands of dollars to get in. If they go in and no one recognizes them, it’s a failure. If they go in and people hug them, (…) cheer on them, they will feel much more welcome.
Per CoinGecko, the floor price of Bored Apes Yacht Club NFTs has dropped from 150 Ethers to less than 90 Ethers in the last two months.
