Benriach Launches Inaugural NFT on Blockbar.com
6 October – Bridging physical and digital for the first time, Benriach today merges old with new as it launches a luxury twin set of two bottles, a Benriach The Forty and a Benriach The Forty Octave Cask Matured, exclusively as a non-fungible token ( NFT).
Only ten twin sets will be available exclusively on BlockBar.com, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits.
It will be the only time these incredibly limited edition expressions are available anywhere in the world as a bespoke set of twins. The launch brings to life the marriage of Benriach’s tradition and innovation, celebrating two expressions that speak to the heritage of eclectic cask exploration and spirit styles at the distillery.
Together with the digital NFT that gives the right to acquire both bottles, and a certificate of authenticity from BlockBar, NFT owners from 1 December 2022 at 21:00 GMT receive an invitation to an exclusive event at Benriach’s Speyside distillery, meet the creative team of whiskey makers at Benriach and explore the world of flavors the distillery has to offer.
Rachel Barrie, Master Blender for Benriach, commented:
“We are very pleased that the launch of Benriach The Forty and Benriach The Forty Octave Cask Matured will be via NFT marketplace BlockBar.com.”
“Fine bourbon casks have gradually developed exquisite notes of honeyed pomelo and lush orchards to create Benriach The Forty, one of the oldest peated whiskeys ever released from Speyside. Over the decades of maturation, the smoky character of peated Benriach spirit is refined and mellowed , and transforms into ripe fruit sweetness.This intricate character is interwoven with dark notes of chocolate, rich plum and smooth walnut from port casks sourced from the Douro Valley in Portugal.
“Benriach The Forty Octave Cask Matured is the finest example of Benriach matured with creative thought. The liquid was ingeniously cared for in small octave casks, which are one-eighth the size of a regular cask. These casks were made from the staves of American oak bourbon casks, rich with indulgent orchard and dark fruits and a flawless silky oak finish, it is a testament to our history of creativity in cask exploration.”
The twin set will include custom customization on the packaging and will be securely stored by BlockBar until redeemed. Buyers can also exchange NFT on the blockbar.com marketplace, store it in the virtual bar, or give it through BlockBar’s new gifting platform.
Dov Falic, Co-Founder and CEO of BlockBar, said: “We are delighted that Benriach has chosen to partner with BlockBar to launch its first ever NFT. We look forward to building a great relationship together and releasing more exclusive drops for Our BlockBar community.”
Each of the 10 NFTs will represent a set of two bottles, one Benriach The Forty and one Benriach The Forty Octave Cask Matured, and can be purchased exclusively on BlockBar.com. The release goes live at 10 a.m. EST Tuesday, October 11 on a first-come, first-served basis. Initially priced at USD$8,000, each NFT is available for purchase with ETH or credit card. At 10am, the first user(s) to reserve the NFTs will have 10 minutes to check out. Users who successfully check out will receive the NFT(s) they have purchased, each representing the right to own the physical bottles, which will be stored at BlockBar until the bottle owner is ready to redeem from spring 2023.
Existing Blockbar NFT owners will get early access 24 hours before public release.
10 twin set available exclusively through Blockbar retailer for USD $8000 RRP.
About Benriach Distillery
A Speyside Single Malt Scotch Whiskey as exciting and extraordinary as Benriach could not have been without a unique whiskey-making heritage, dating back to 1898, when founder John Duff built his distillery. Stunningly beautiful, Benriach stands on the site of the old Riach farm in the north of Speyside, drawing water from a mineral-rich aquifer, deep below the distillery.
Thanks to a long tradition of distilling three types of whisky; classically unearthed, Highland peated and triple distilled, together with an eclectic selection of casks from around the world, our whiskey makers can explore the full flavor possibilities of Single Malt, creating some of the richest, most multi-layered whiskeys in Speyside.
This tradition continues today, under the guidance of Master Blender, Rachel Barrie. Benriach is the story of a hidden Speyside gem, quietly revealing its treasures to be discovered and enjoyed.
Benriach the Forty
Colour: deep bronze
Note: Richly fruity, with the exquisite scent of sweet orange, plum and honey pomelo with dark chocolate covered berries layered on smooth walnut and cherry liqueur.
Palate: Savory orchard fruit unfolds on the palate with silky morello cherry, soft nectarine, stewed red apple and white peach, lingering in the seductively velvety walnut and kumquat finish.
ABV 43.5%
Benriach The Forty Octave Cask matured
Colour: Deep red mahogany
Nose: Rich with indulgent orchard and dark fruits, such as sweet plum, cherry and honey-glazed red apple intertwine with aromatic sandalwood, ripe fig and sultana
Taste: A decadent interplay of ripe plum and pear, intertwined with dark berries, cedar and silky oak, leaving cocoa and blackberry in a flawless finish
ABV: 51.5%
MSRP for twin set: $8,000
About BlockBar:
www.BlockBar.com
Founded in October 2021, BlockBar sells NFTs directly from luxury wine and spirits brands. Each NFT corresponds to an actual physical bottle, exclusive to BlockBar, available for purchase with ETH, credit card or bank transfer. Owners can resell, collect, gift or at any time ‘burn’ their NFT in exchange for the physical bottle, shipped from BlockBar’s secure facility in Singapore with 24/7 security, motion sensors and temperature control. BlockBar only works directly with brand owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and more, and does not accept collections from third parties or collectors. BlockBar democratizes access to luxury wines and spirits so that anyone, anywhere in the world can participate, while offering bottle owners storage, insurance and a marketplace to resell their bottles purchased on BlockBar’s platform. BlockBar’s proprietary smart contracts verify authenticity and trace each transaction directly back to the partner brand, and its partnership with top cyber and crypto security firms ensures transactions are fully protected and transparent.
