Fresh Del Monte Produce, a vertically integrated producer, distributor and marketer of fresh and fresh fruits and vegetables, has announced that it has invested a 39 percent stake in Decapolis. The Jordanian and UK-based start-up technology company provides a blockchain-powered food safety and quality traceability technology for the food industry. The investment is part of Fresh Del Monte’s technology-driven mission to provide best-in-class, innovative solutions for its products and services, and to provide sustainable solutions other businesses and industries can benefit from.
Costa Rica pineapple operations
The two companies plan to roll out Decapolis Food Guard (DFG)™, the blockchain-based traceability solution, across all Fresh Del Monte business segments, starting with Fresh Del Monte’s pineapple operations in Costa Rica. Decapolis Food Guard offers complete traceability solutions through the DFG chain of records that capture assessments at every stage of production, from planting to distribution through the use of QR codes. Implementation of blockchain technology ensures that data remains immutable and QR codes on product labels certify end-to-end traceability. Anyone who scans the QR code will be able to see a complete log of product information from farm to table. This traceability process enables reliable record keeping in the supply chain, whether it affects consumer knowledge, food safety or quality analysis. Fresh Del Monte and Decapolis also plan to offer Decapolis Food Guard (DFG)™ to other interested businesses.
“Now more than ever, consumers are very aware of what goes into their food. With this blockchain technology, they want to know exactly what has gone into the product and where it has traveled to the moment it is purchased for consumption. We are excited to begin rolling out this traceability solution to all Fresh Del Monte products,” said Mohammad Abu-Ghazaleh, Fresh Del Monte’s Chairman and CEO.
Decapolis has successfully developed and deployed this solution in the private and public sector, spanning four continents. Today, Decapolis is optimistic about its promising partnership with Fresh Del Monte.
“We are in the business of doing it well. We embark on this endeavor with full confidence in our company, our offerings, service and the people we serve. It is sure to be a promising and fruitful venture, a force multiplier for work that positively impacts communities, families and the future of healthy living and technology for good. “We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food retail worldwide,” said Abedalrhman Habashneh, Founder and CEO of Decapolis.
For more information:
Suzette Herrera
Fresh Del Monte
Tel: (+1) 305.204.0619
[email protected]
