HUGO PARTNERS WITH IMAGINARE TO LAUNCH EXCLUSIVE NFT COLLECTION

SINGAPORE, 4 October 2022 /PRNewswire/ — Global fashion brand HUGO announced today that it will collaborate with acclaimed Web 3.0 company Imaginary Ones on a holistic 360-degree metaverse experience. This partnership sees HUGO take a major step forward in its exploration of the metaverse, as the launch of its first ever NFT collection marks another significant milestone in the global refresh of the brand in 2022.

An exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations, called “Embrace Your Emotions” (EYE), will launch in early November. The aim of the collection is to encourage everyone to connect with their emotions and to share a message that all emotions – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being . -to be.

Of the 1001 NFTs, six characters will contain special attributes. Five characters each represent one of our everyday emotions – joy, sadness, fear, anger and love. The funny story of the collection will also benefit a charitable cause such as, to mark World Mental Health Day 10 October, a special sixth grade that brings together all five emotions will be auctioned off, with 100% of the proceeds donated to Youth Aware of Mental Health (YAM). This evidence-based mental health program invites young people aged 13 to 17 to learn about and explore the topic of mental health and has been implemented with more than 85,000 teenagers in 16 countries.

An approval list will grant access to the HUGO x Imaginary Ones EYE collection, enabling the purchase of NFTs. Out of a total of 1,000 places on the approval list, 500 will be awarded to customers who purchase an exclusive phygital T-shirt. There are 500 limited edition t-shirts for sale, and each will contain a QR code directing users to a Snapchat lens to create a special augmented reality effect.

The remaining 500 spots on the approval list will be distributed to existing holders of the Imaginary Ones’ genesis NFT collection, and through a myriad of activities on the Imaginary Ones’ Twitter and Discord platforms from October 4 further.

Mia SullivanSenior Vice President of Global Marketing & Brand Communications at HUGO BOSS, said: “The Metaverse is an exciting new space for fashion brands, one that is rich with potential for HUGO. We are delighted to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D assets that enable us to not only explore this virtual world further, but also share a message of self-acceptance and being true to yourself, which is at the heart of what HUGO stands for.”

Clement Chiaco-founder of Imaginary Ones, said: “Imaginary Ones is humbled and honored to partner with HUGO and be the first Asia-born NFT project to collaborate with an international fashion brand. We share HUGO’s values ​​and commitment to contribute to an inclusive and fair world. With this partnership, we want to strengthen Imaginary Ones’ presence beyond the Web 3.0 realm and further our cause in embracing inclusion and diversity everywhere.”

In addition to getting a “golden ticket” for a 10% discount^[1] in the HUGO online store, all holders of a HUGO x Imaginary Ones NFT will have access to the Imaginary Ones’ staking ecosystem, which gives the holder their own set of special HUGO x IO goods, experiences and content, including digital HUGO wearables and HUGO themes Imaginary One’s drops.

Going forward, HUGO and Imaginary Ones will explore various ways to continue to strengthen this partnership and provide additional value to holders of the collection, including exclusive experiences in the metaverse. This is just the first of a series of projects to bring HUGO’s brand experience together with the creativity and positivity of Imaginary Ones.

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About HUGO and HUGO BOSS:

HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to push individuality and boundless styling forward. HUGO BOSS, which consists of its two brands: HUGO and BOSS, is one of the leading companies positioned in the premium segment of the global clothing market. The group offers collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen, has Germanyposted sale of 2.8 billion euros in the financial year 2021.

About Imaginary Ones:

Imaginary Ones is an NFT collection consisting of 8,888 fully animated and 3D characters on the Ethereum network. Founded by Singaporeans Clement Chia and David Lee, Imaginary Ones believes in using art to spread love, positivity and creativity. Together with three other partners – Gregory Poon, Caleb Hoon and Jerome Kwek, the team launched one of the most successful global NFT projects to date, selling out the entire collection within 6 minutes of the sale at the Dutch auction. To date, more than 12,000 Ethereum (~$20,000,000 USD) of sales volume is transacted on OpenSea.

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