Paradox Group Unlocks New Markets for Blockchain Advertisers
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The long crypto winter is proving to be a significant test for new and established businesses. But as the industry begins to wake up to the new year and plan its next steps, Paradox Group has unveiled a range of products and services aimed at helping the industry get back on its feet and re-engage audiences.
The award-winning advertising agency has a history of success in advertising for highly regulated industries and proves its past success with an already impressive list of clients. Under newly appointed CEO, Abu Ali, Paradox Group has unveiled a major rebrand, with a new website, new partnerships and a whole new suite of business-ready solutions.
The expanded services offered come at just the right time, as the regulatory environment becomes even more challenging. Crypto and DeFi projects have always faced challenges in getting their projects the much-needed exposure on mainstream platforms, but Paradox Group seeks to innovate the way brands connect with audiences.
A notable addition to the company’s platform is the unveiling of The Paradox Network.
Paradox Publisher Network is ideal for cryptocurrency advertising, offering brands and projects a quick and accessible solution to gain exposure. The network is constantly evolving and improving to achieve the highest number of impressions and the best click-through rates on the market.
The network currently has over 2 billion monthly impressions and an average click-through rate of 0.27%, and is just one of the many unique services customers can expect. Some of the most well-known and respected publishers in the cryptocurrency industry are featured on the network, in addition to traditional publishers and whitelist options.
In addition to its impressive publishing network, Paradox Group offers a number of additional options, becoming a one-stop marketing provider for its clients. From content and SEO to multi-platform advertising and influencer programs, clients can expect exclusive access to the best prices, locations and offers on the market.
The agency recently revealed that it works closely with Reddit, guaranteeing ad approval on the platform and increasing the chances of success for brand campaigns. Getting onto the platform can be challenging for blockchain and web3 projects, but the agency promises to deliver where others have failed. The exciting opportunity to gain premium access opens up the potential for large-scale outreach in hard-to-market regions, particularly for US audiences.
The company also unveiled new sponsorship programs, promoting impressive opportunities to get behind global events. The agency has gained impressive traction as it provides exclusive access to football clubs, stadiums and even FIFA World Cup sponsorship.
UFC, Formula 1, Football and eSports are proving to be innovative and successful trends among crypto projects, and Paradox Group seeks to connect its clients to the best positions in the market. From F1 driver sponsorship to large-scale influencer programmes, customers are encouraged to get in touch to secure the best deals.
In 2021 alone, crypto deals with sports leagues and teams grew by over 100%, according to sports analytics firm Nielsen Sports. Expectations are high as the trend grows and blockchain, NFT and crypto projects become ubiquitous in the sports industry.
The importance of having large-scale community support for crypto projects is now widely accepted in the industry, and Paradox Group is ready with its dedicated team and comprehensive strategies.
The company boasts a meticulous record with its publishers and industry partners, and promises to deliver concise and accurate reports. The small, dedicated team is available to monitor and improve each campaign.
With a deregulation following the White House Digital Asset Development Framework, the advertising agency offers a transparent environment for its clients and consumers. Paradox Group takes a strong stand to ensure advertising is done right. No false information is provided to clients, with a client-first model at all times.
The agency has also secured metaverse advertising solutions that are not available elsewhere on the market. Metaverse and NFT projects are growing in popularity, and Paradox Group is prepared with next-generation products and strategies to put its clients in the best positions.
Whether brands are looking to enter or re-enter markets, Paradox Group combines its experience, insight and knowledge with a full suite of innovative products to provide some of the best marketing services available, connecting, growing and nurturing each client.
Paradox Group is an award-winning advertising agency, focused on leveling businesses with its tailored, next-generation marketing solutions. The agency thrives on pushing the boundaries of digital marketing to uncover exciting new opportunities to ensure success. The dedicated team is ready to lead and launch record-breaking campaigns for their clients.
If you want to see where Paradox Group can take your business, book your free consultation using the link below:
