NFT launches are now a Web3 strategy

The care bears have entered Web3.

So does Macy’s Fourth of July Fireworks extravaganza.

The Care Bears Forever line of non-fungible tokens (NFTs) “will build an active and inclusive community that encourages members to team up and discover Web3 through the lens of the Care Bears,” the multicolored comic stars announced Saturday morning at 80’s. Thursday (July 7).

By that, the company meant that it has launched an NFT collection. Specifically, it releases 10,000 NFTs with 10 of the original characters, such as Funshine Bear and Love-a-Lot Bear.

Macy’s announced last month that “Macy’s 4th of July Fireworks, the nation’s largest party, will take the party to the Web3 border.”

It did this by launching “a new series of free NFTs celebrating the brand’s iconic pyrotechnic event.”

Are you starting to guess a pattern?

What else is it?

There is some real technology and ideology behind Web3, which is presented as a new internet built on a blockchain backbone that is uncensored, designed around privacy and free from the clutches of the technology giants that control the web now.

See also: Web3: Is there anyone ‘there’ there? And if so, where is it?

But having a Web3 strategy is also starting to become as strict in marketing circles as a metavers presence, and brands are starting to jump on both bandwagon by jumping aboard the latest: NFTs, which have fallen in hard times.

Read more: Would a Seismic NFT Shakeout Really Be Bad? Some say no

As Web3 moves from a dream for privacy-focused blockchain developers to a movement that technology and financial giants claim will transform the way we surf, socialize and shop – in the immersive world of metaverse – it also becomes a buzzword as corporate marketers. grips with both hands.

And the easiest way to get a piece of that buzz is to create an NFT collection of cute, fuzzy, collectible avatars or eye-catching clips of fireworks that impress a lot.

Care Bear’s NFTs are specifically designed to be “PFPs” or profile pictures.

That may be why Tesla’s CEO and Web3 skeptic Elon Musk said on Twitter that Web3 “seems like more marketing words than reality.”

I’m not suggesting that web3 is real – seems more marketing word than reality right now – just wondering what the future will look like in 10, 20 or 30 years. 2051 sounds insanely futuristic!

– Elon Musk (@elonmusk) December 20, 2021

Dogecoin creator Billy Markus replied: “Yes, Web3 right now is just something like ‘web2 except that every single thing that is digital now is part of the open market and really owned by users instead of centralized’ and all the promises and the problems that come with it. “

yes web3 right now is just something like “web2 except that every single thing that is digital is now part of the open market and really owned by users instead of centralized” and all the promises and problems that come with it

Personally, I just hope people keep getting smarter

– Shibetoshi Nakamoto (@ BillyM2k) December 20, 2021

Markus, who jokingly designed the now No. 10 cryptocurrency by market value – currently at $ 9.3 billion – specifically to be as useless as a digital resource that he did not keep any, added: “Personally, I just hope people continue to become smarter ».

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