Spartan launches Global Unbreakable Pass and Digital NFT
The pass includes access to more than 450 epic events and a unique Spartan 300 commemorative opportunity
BOSTON, 28 September 2022 /PRNewswire/ — spartan, the global extreme wellness and fitness brand with a community of over 10 million, today launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that provides access to more than 450 of the world’s most epic trails, obstacle courses, training challenges and cultural experiences in more than 45 countries around the world. The Unbreakable Pass is the company’s first truly global offering and is part of its mission to change 100 million lives by giving people around the world the tools and equipment to train hard, eat healthy and develop habits that lead to a life of constant progress.
Spartan launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that provides access to more than 450 of the world’s most epic courses, obstacle courses, training challenges and cultural experiences in more than 45 countries worldwide.
“The 300 legendary Spartan warriors who fought at the Battle of Thermopylae were focused on the here and now, and no monument was ever erected to their incredible cause,” said Spartans’ founder and CEO. Joe DeSena. “At Spartan, we’re focused on the here and now, but we’re also establishing our legacy and carrying it forward into the future. The Unbreakable Pass pays tribute to the brave Spartan 300 soldiers and immortalizes the modern warriors who fight every day to live extraordinary lives.”
Spartan issues 15,000 Unbreakable Passes that are 100 percent salable and transferable, and include access to unique benefits such as:
- Spartan 300 Memorial: Original Unbreakable Pass holders will have their name live forever through a first-of-its-kind statue commissioned in Ancient Sparta on behalf of Spartan, as a tribute to the Spartan 300. This 35-foot statue will feature 15,000 stones circling round. around it in support of the statue, and each will have the names of the first 15,000 pass holders. Joe DeSenathe founder and CEO of Spartan, plans to have his ashes buried under his stone at the site, and invites all Super Rare Unbreakable Pass holders to do the same.
- Super rare: Of the 15,000 NFT passes, 300 will be Super Rares, giving the pass holder a guaranteed nine years of global pass access. Holders of the Super Rare pass will be chosen at random, and have access to additional benefits not available to other holders, including the opportunity to have their ashes scattered over the Spartan 300 Memorial after they pass on.
- Annual unbreakable event: Unbreakable Pass holders will have the opportunity to attend this annual 3-day event where they will meet the founder of Spartan, participate in live training sessions with some of the world’s most elite athletes, celebrate the unbreakable Spartan community and party together daily.
The Unbreakable Pass will provide access for up to nine years to all of Spartan’s global events, guaranteeing the holder three years of global access in advance, with the option of two additional 3-year periods. To qualify for each additional 3-year period, the holder must participate in all three Unbreakable Events in the previous three years.
The membership program includes access to all brands in the Spartan portfolio, including: Spartan races (including championships), Tough Mudders (including The world’s toughest mud), Spartan fight, Spartan Trail, DECA, La Ruta mountain bike race in Costa Rica, HIGHLANDS adventure hikes, M20 paddle board race, the Patagonia ran trail running, Peak Races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), The hurricane is heating up and Agoges.
Unbreakable Pass holders will also have exclusive access to Unbreakable Merch drops and other VIP treatments and loyalty rewards. For more information on the Unbreakable Pass, visit here.
About Spartan
spartan is the global brand for extreme wellness and fitness with a community of over 10 million. The company began hosting obstacle courses in 2010 and has since grown to 45 countries, expanding far beyond its roots to become a world leader in endurance and action sports, creating a new category of “Tough Fitness.” Spartan creates transformational experiences, training products and content to help people, businesses and teams tear down boundaries and expand what they believe is possible. The Spartan family of endurance brands includes Spartan races, Tough Mudder, Spartan fight, Spartan Trail, DECA, La Ruta, HIGHLANDS, M20, Patagonia ran, Peak Races, The hurricane is heating up and Agoges.
For more information visit: www.spartan.com
Media contact:
Emily Escovar
[email protected]
SOURCE spartan
