Propy unveils new avatars for the crypto-savvy realtor
The images, which are sold as unique digital tokens called NFTs, can be used on social media to promote real estate agents to the crypto community.
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Realtors looking to market themselves as metaverse and blockchain-savvy industry figures have a new way to publicly identify themselves with the crypto community.
Web3 real estate startup Propy announced Tuesday that it is rolling out a new line of crypto-themed avatar images for agents, which it sells in the form of unique digital tokens known as NFTs (non-fungible tokens).
The limited series of avatars — known as “MetaAgents X Shredders — can be placed on social media to help agents market themselves as knowledgeable about blockchain technology, according to the release. Artist Dan Weinstein designed the images.
“As real estate becomes more crypto-friendly, adding one of these ‘MetaAgents X Shredders’ to your collection or used as your social media profile will signal to the world and your tech-savvy colleagues that you are a visionary in a new digital world of fixed property,” Propy CEO Natalia Karayaneva said in the press release.
The avatar transactions are carried out with Propy’s cryptocurrency, as of late Tuesday morning shopped for about 60 cents per token on the Crypto.com exchange.
The NFTs for each avatar will be sold via lottery auction on a first-come, first-served basis. The starting price for an avatar is 500 Propy tokens, or about $300.
Propy said real estate coach Tom Ferry is involved in the project as an adviser.
“Many agents and real estate investors are interested in crypto and NFTs,” Ferry said in the company’s release. “As more homebuyers use crypto income to purchase real estate, displaying an avatar immediately identifies these agents as someone who understands how cryptocurrency and NFTs work.”
In addition to the avatar images themselves, the tokens grant the owner membership in an online community and include tickets to Propy’s upcoming Web3 and Real Estate Summit in Miami. They also provide access to the company’s Meta Agent educational course on the metaverse and blockchain proptech.
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