Six-Time ADDY Award Winner, Art Collector Warns NFT Project Founders They Will No Longer “Rise and Fall into Millions”

McQuillen (seated) at the Andy Warhol Museum

McQuillen giving the acceptance speech at the 2022 NCET Tech Awards

McQuillen at the Superchief Gallery in Los Angeles during the 2022 NFT LA conference

McQuillen began collecting crypto-art NFTs as part of his personal art collection in 2020, and has now begun offering marketing expertise to consult Web3 projects.

RENO, NV, USA, Sept. 27, 2022 /EINPresswire.com/ — Wesley McQuillen, winner of six American Advertising Awards (ADDYs) and NCET’s 2022 Tech Advocate of the Year, began consulting Web3 and NFT project teams on marketing strategy after two years of immersion in the industry collecting and two VIP speaking invitations at the NFT.NYC conference.

Named one of Northern Nevada Business Weekly’s “New Nevada Innovators,” McQuillen’s seventeen-year career history has included market leadership roles in information technology, hospitality, higher education, digital marketing and age-restricted products. He began collecting crypto-art NFTs in late 2020 during the shutdown as a natural progression of his personal passion for collecting art.

“I was never a crypto guy, I got into it because of how NFTs solve the provenance problem,” McQuillen said. “I am intimately familiar with provenance issues. As with Warhol, there is no central authority anymore. The authentication board was disbanded in 2012. We cannot solve the past, but going forward, if a piece was marked by an artist’s wallet, there is no gray area anymore. We know it’s authentic. It’s fixed.”

The first Web3 project for which McQuillen had a public role as head of marketing strategy, 0xTHULU is a “mysterious succession of industry professionals leveraging over 100 years of Hollywood studio resources and relationships.” McQuillen’s Twitter strategy helped the project achieve a threefold increase in monthly views, a tenfold increase in monthly profile visits, and a fivefold increase in new monthly followers within two weeks of the project’s release date.

As he became increasingly immersed in the Web3 space in his personal life, his interest in the paradigm-shifting business philosophy began to find its way into his marketing strategy in 2021 when he was invited to speak as a VIP speaker at NFT NYC 2021 on the use of NFTs for brand loyalty programs for age-restricted consumer packaged goods.

“Last year, in the bull market, you could get away with not having any real tested marketing strategy knowledge if you got the timing right. You saw a lot of people with no real business sense travel and fall into millions of dollars. But this year, with the decline of a bear market , Web3 projects have learned that they need real marketers to succeed,” McQuillen said. “With my marketing career history and native understanding of NFTs and Web3, it didn’t make sense for me not to consult people in my network about their projects.”

McQuillen has branched out beyond helping friends in his personal network as a consultant and has taken on new clients for Web3 and NFT project consulting through his ALTER Strategies company.

Wesley McQuillen
ALTER strategies
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