Italian soccer champions AC Milan reveal NFT partnership with MonkeyLeague
Italian football club AC Milan has announced a non-fungible token (NFT) partnership with web3 game MonkeyLeague.
MonkeyLeague has become AC Milan’s new NFT gaming partner
As revealed in a post on the club’s website, AC Milan and MonekyLeague plan to create a series of non-fungible tokens together as part of the deal.
AC Milan is an Italian football club with one of the richest histories in all of Europe. The team are currently the reigning champions of Serie A, the country’s top league division.
“We are delighted to start this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in digital innovation,” said the Italian club’s Chief Revenue Officer, Casper Stylsvig.
“We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters worldwide and offering them a new innovative way to engage with their favorite team.”
MonkeyLeague is a web3 soccer game where users build and manage teams with NFT-based characters, competing against other players to climb higher in the league ranks.
The game is built on the Solana blockchain and uses its own native token called MonkeyBucks for the in-game economy.
As part of the NFT gaming partnership, MonkeyLeague will work closely with the football club to create exclusive AC Milan-themed “game assets, wearables, special game tournaments, co-marketing events and a number of other exciting initiatives, such as club players play-testing the game. “
The first batch of these collectibles is scheduled to go live on October 6th on the MagicEden marketplace, where tokens will be auctioned off and will go to the highest bidder.
Oren Langberg, MonkeyLeague’s head of marketing and partnerships, commented “collaborating with champions like AC Milan, an absolutely iconic club throughout the history of football, is yet another proof of what we’re building and where we’re going as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
Crypto and NFT-related partnerships like these are nothing new in the world of sports, and certainly not new for the Italian club. Only last year, Milan signed a sponsorship deal with the cryptocurrency exchange BitMEX.
BTC price
At the time of writing, Bitcoin’s price is hovering around $19k, down 1% in the last seven days. Over the past month, the crypto has lost 11% in value.
The chart below shows the trend in the price of the coin over the last five days.
BTC has been moving sideways in recent days | Source: BTCUSD on TradingView
Featured image from ACMilan.com, chart from TradingView.com
