Luxury blockchain brand, Metagolden reinvents traditional retail with HW3 NFT Collection and DAO
Shot by Ivan Aguirre for Metagolden
HW3 Promotional image
Francine Ballard
Fashion Savants join forces with Web3’s finest to form the House of Web3: The Fashion House of the Future
USA, September 26, 2022 /EINPresswire.com/ — The Metaverse (September 2022) Just a little more than a year ago, the world’s first phygital (physical-digital) luxury brand was conceived. Metagold stepped into the NFT space via fine jewelry in 18 carat gold along with digital NFT art. Moda Operandi was immediately snapped up by the vanguard, trend-setting retailer Fred Segal in Los Angeles, and a series of activations and partnerships followed.
Entrepreneur Francine Ballard’s recent alignment with Web3 power players and celebrities (Gwyneth Paltrow, Kate Hudson, Paris Hilton) as a founding member of Blockchain Friends Forever (BFF) has solidified her status as a woman of considerable influence in the new digital order. Her next project aims higher and further than any to date.
Anchored in the fundamental ideals of community and collective ownership, HW3 will be a DAO (Decentralized Autonomous Organization) meaning that its members will dictate how it operates and functions – and be rewarded via tokens for their efforts. The first 100 holders will consist of high-profile tastemakers as well as best-in-class marketers, investors, gamers and influencers with a combined reach of over 10 million crypto-native consumers.
HW3 strives to keep the roadmap simple for “normies”. The first 100 holders will be personally selected by Ballard, who will then receive three (3) invitations of their own. These NFTs will be aired and eventually the collection will be opened to the general public for coinage. By 2023, the house plans to do one “drip” per month of offerings that are more akin to what a luxury buyer is actively seeking — such as a cashmere hoodie tracksuit or a limited-edition pair of Manolo Blahniks. Each is linked to a digital twin asset and can be purchased via credit card or cryptocurrency on Metagolden.io.
Ballard says, “The scarcity is what drives the value. You don’t have to be in the crypto world to know that the idea of ”status” has been turned on its head. This is a new era and there will be a huge innovation and transformation with digital fashion and all that comes with it. Emerging brands like Metagolden and HW3 will define the next generation of consumers – from the ground up.”
Valerie Michaels
The meta gold
[email protected]
