PARIS–(BUSINESS WIRE)–eShot Labs, a French company founded by Fergus Leleu and Jean-Baptiste Kempf (President of VideoLAN – VLC Player) that develops Web3 solutions with expertise in video, announced today that first white-label solution for creating real-time video NFTs from live content. Available now, eShot Labs’ solution is part of a whole new market for NFT creation based on real-time or archive video content, but with the unique advantage of giving customers their choice of blockchain.
The launch directly addresses a challenge experienced by many brands seeking to strengthen the emotional ties to their local communities. With exclusive content available immediately, these brands can establish and enhance their customers’ and fans’ sense of belonging.
A disruptive innovation that supports the brands people love
The NFT market is currently undergoing a period of transition and consolidation, with the volume of exchanges falling by 24% between the first and second quarters of 2022. This loss, which represents a drop of between $10 billion to around $8 billion, is related solely to ” cold content”, meaning NFTs produced after an event. NFTs continue to grow in popularity and represent a huge development opportunity for brands.
eShot Labs innovates by offering brands, content creators and event organizers the ability to provide their fan communities with content that is instantly accessible with just a few clicks on their phones. Brands, bands and designers can take advantage of the opportunity to make key moments available for fans to own instantly, from the game-winning goal scored by a favorite player, to hit songs performed at a concert, to an eye-catching outfit on the Fashion Week runway.
“In a time of transition to Web3, we have a great opportunity. Our ambition is to make NFTs accessible to as many people as possible, based on a common passion, whether it is sports, eSports or the selection of content created on web. It’s about going beyond the monetary aspect, promoting the utility of NFTs in an emotional engagement over time between the brand and its community,” says Fergus Leleu, CEO and co-founder of eShot Labs.
A customizable and customizable marketing tool
By offering the first real-time NFT solution, eShot Labs has positioned itself as an innovative player in the global NFT market. Its plug & play and mobile-first solution can be easily integrated into any audio, video or API stream and can be available as a white label. This Do-It-Yourself (DIY) approach will allow users to shape their NFTs as they see fit, leaving them in control of the entire process of creating and marketing them, from choosing the blockchain to making it available on the various stock exchange platforms.
“Our goal with eShot Labs is to bridge the gap between the video world and Web3, two highly technical and complex industries that need integrated, accessible and user-friendly solutions. We help players in these two worlds develop new products without having to master all the underlying complexities ,” adds Jean-Baptiste Kempf, CTO and co-founder of eShot Labs.
“NFTs can now be integrated into brands’ marketing strategies to generate discussions with fans and engage communities, opening up new sources of revenue. For example, fans can get live video of the moment they experience and then share it on social media networks,” adds Fabien Arneodo, CMO of eShot Labs to.
Already present at sporting events such as FISE in Le Havre, eShot Labs is on its way to becoming a preferred partner in the entertainment industry.
Presentation of eShot Labs:
Presentation d’eShot Labs by Fergus at Web3summit:
About eShot Labs
Founded in February 2022 by Frenchmen Fergus Leleu, formerly of Shadow, and Jean-Baptiste Kempf, president of VideoLAN (VLC media player, x264) and former CTO of Shadow, eShot Labs is a unique solution for live video NFT creation, designed for content creators, brands and institutions
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