PGA TOUR and Autograph to create NFT platform that allows fans to own moments of golf history

New partnership redefines the fan experience through digital collectibles, content and activations with the world’s best golfers

PONTE VEDRA BEACH, Fla., 19 September 2022 /PRNewswire/ — The PGA TOUR and Autograph, the web3 brand founded by Tom Bradytoday announces a long-term agreement to create a comprehensive “digital collectibles” NFT platform, revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a symbol of its history.

The PGA TOUR will partner with Autograph to create a digital collectibles platform that pulls video, data, images and other tournament-related components from TOUR competition. Golf fans will have the opportunity to own and collect NFTs (Non-Fungible Tokens) featuring the best PGA TOUR golfers in the world, as well as some of their favorite moments from the archives and the current FedExCup season. Additionally, collectors will have a chance to earn rewards with a wide range of tools, including access to exclusive digital experiences, in-person and on-site, along with other program benefits.

“The PGA TOUR is pleased to partner with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the history of the sport,” said Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing. “The TOUR is constantly looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re excited to begin building the future of golf fandom with the Autograph team.”

“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder and co-chairman of the board of Autograph. “Over the past year, we’ve defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.”

“I am very excited to be a part of this next chapter with Autograph and the PGA TOUR,” said Tiger Woods, who serves on Autograph’s Board of Advisors. “Improving the world of golf with NFTs will create a connection between us as players and the fans.”

The TOUR’s exclusive NFT Digital Collectibles platform with Autograph will launch in early 2023. To learn more and sign up for news and updates, visit autograph.io/pgatour.

About the PGA TOUR

By showcasing golf’s best players, the PGA TOUR engages, inspires and positively impacts fans, partners and communities around the world.

PGA TOUR, with headquarters in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, and come from 28 countries and outside territories the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages ​​via 43 local broadcast partners, in addition to the GOLFTV digital streaming service platform powered by the PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date tournaments across all tours have generated more than 3.37 billion dollars.

Fans can follow the PGA TOUR on PGATOUR.COM, the #1 website in golf, on the PGA TOUR app and on social media channels including Facebook, Instagram (in English, Spanish and Korean)LinkedIn, TikTok, TwitterWeChat, Weibo, Toutiao, Douyin and LINE.

About autograph

Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences to better connect fans to the things they love. Key board members include Sam Bankman-Fried, Abel Tesfaye aka The Weeknd, Peter Mattoonand Michael Meldman. Co-founded by Tom Brady and has its headquarters in Los Angeles, Autograph is building the future of fandom through a streamlined and inclusive process, authentic and creative products, and exclusive partnerships. Members of the star-studded Advisory Board have dropped their first collections which sold out in record time with drops from Tiger Woods, Wayne Gretzky, Derek JeterNaomi Osaka, Simone Biles, Tony Hawk and more.

Media contact

[email protected]

SOURCE Autograph