Mean Girls to Make Web3 Comeback as ‘Crypto Collectibles’

by · September 12, 2022

American teen comedy Mean Girls (2004) could soon make a Web3 comeback, with new trademark filings from Paramount Pictures revealing plans to expand the brand into “crypto collectibles.”

According to tweets shared by licensed trademark attorney Mike Kondoudis, Paramount Pictures filed two trademark applications on Sept. 7 for the early 2000s teen comedy starring former Disney actress Lindsay Lohan.

The trademark applications cover “downloadable multimedia files containing artwork” authenticated by non-fungible tokens (NFTs), as well as “downloadable virtual goods” including crypto collectibles and NFTs.

The application also covers the transfer and access of crypto collectibles, NFTs and “application tokens.”

Mean Girls is a 2004 teen comedy film that later developed a significant cult following, spawning countless fan-made memes and reaction GIFs. It is considered one of the most quotable movies of all time and has even led to a national Mean Girls Day every year on October 3rd.

The application following just a day after mass media conglomerate Viacom International filed a similar trademark application aimed at extending The Teenage Mutant Ninja Turtles brand into the virtual world.

The number of companies registering trademarks for crypto collectibles, non-fungible tokens (NFTs) and Metaverse is continuously growing.

Recently, Cointelegraph reported that the number of trademarks filed in the Web3 space was on track to surpass the number in 2021, as more companies are expected to join the rush to secure a piece of the web3 pie.

Related: Iconic brands including Nike, Gucci have made $260 million in NFT sales

Recent brands in the NFT and Metaverse space range from luxury designer brands, such as Hérmes to Sony Music Entertainment, to racing car brand Formula One.

Data published by Dune Analytics reports that high-profile brands such as Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany & Co. has already raised $260 million from the sale of NFTs, making the use of NFTs a very lucrative and profitable addition to existing brands looking to expand into Web 3.