VeChain seals partnership with UFC

• This means that VeChain will be shown to around 900 million TV households in 175 countries.
• According to Sunny Lu, co-founder and CEO of VeChain, the partnership is the beginning of long-term collaborations to change the world.

The UFC, the world’s premier organization for mixed martial arts, has sealed a rare partnership agreement with VeChain, the leading global sustainability-focused blockchain foundation. The decision is groundbreaking as VeChain becomes the first-ever official tier 1 blockchain partner of the UFC. As captured in the deal, the official fighter rankings of the UFC will be owned by VeChain. In addition, VeChain would manage the rankings. This also means that the blockchain foundation will be visible at the UFC’s biggest events, including Pay-Per-Views and social media channels. The report also mentions that all 42 UFC events annually and the 10-event Dana White’s Contender Series of UFC will have the VeChain token displayed to viewers.

This means that it will be shown to around 900 million TV households in 175 countries. According to Sunny Lu, co-founder and CEO of VeChain, the partnership is the beginning of long-term collaborations to change the world.

It is a historic moment when VeChain, the Layer 1 Public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is essential to help deliver major global goals, such as sustainability.

VeChain’s technologies are protected by governments and companies

VeChain will reportedly have access to the UFC’s state-of-the-art facilities in an effort to develop corporate activities and events. Fans will also have the chance to win VIP competitions to attend some of the biggest events as part of the partnership. UFC athletes will also benefit from the partnership as there will be an annual Brand Ambassador fund. This will offer huge paid marketing opportunities to participating athletes.

The blockchain foundation has established itself as a leader in real-world blockchain applications with offices in “Luxembourg, Japan, China, Singapore, France, Italy, Ireland, SanMarino and the United States.”

According to Paul Asencio, UFC Senior Vice President of Global Partnerships, they are excited about the partnership.

VeChain is a globally recognized leader in blockchain technology and we couldn’t be happier to welcome them as an official marketing partner of the UFC. VeChain’s expertise in using real-world blockchain applications to help the public and private sectors achieve their carbon neutral goals is an effort we are proud to support. We look forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.

It is important to note that VeChainThor is mainstreaming its application across multiple sectors, including supply chain and logistics, medicine, energy, etc. VeChainThor public blockchain technologies have also been protected by businesses and governments due to its purported ability to lead a major economic transformation through data transparency and security.