Lalique : launches first NFT collection ‘The Impossible Vases’

MEDIA OUTPUT

Lalique Group releases first NFT collection ‘The Impossible Vases’

Zurich, 8 September 2022 – Lalique Group announced today that it will release its first non-fungible token (NFT) collection on 7 October 2022 on OpenSea. The Bacchantes vase, one of Lalique’s finest creations, will be launched in the form of advanced digital, moving works of art. Ten NFTs will be sold at a fixed price corresponding to EUR 10,000 each. With this product launch, the group expands Lalique’s world by further linking the online and offline client experience.

The launch of the first NFT collection marks a milestone for Lalique as it takes its first steps into the metaverse, a vision of the future Internet – a highly engaging virtual world where people can meet to socialize, play and work. The impossible vases are high-end digital, moving artworks designed by Marc Larminaux, Artistic and Creative Director at Lalique, and facilitated by Marcel Härtlein, Group Head Digital. Each of the ten digital artworks basically depicts a crystal Bacchantes vase, designed by René Lalique in 1927, undergoing a metamorphosis – transcending the boundaries of reality. The NFTs provide art and digital enthusiasts with an exceptional visual experience of the Bacchantes vase and enable them to fully immerse themselves in the Lalique universe. The Bacchantes vase can be discovered in ways never seen before, both emotional and sensory, yet honoring the brand’s unique heritage.

NFT holders of the collection will receive a digital Bacchantes vase to be displayed in Decentraland, which is considered one of the first user-owned metaverse platforms for virtual social experiences. By bridging the online and offline worlds, buyers will also receive additional benefits and real-life experiences: A crystal Bacchantes vase will be delivered to their home with an invitation to visit the Lalique crystal factory in Alsace, France, to see first hand how the legendary pieces are created – an experience that is not open to the public. In addition, NFT holders will become part of the exclusive Lalique NFT community.

The impossible vases the collection will be launched on 7 October 2022 at 17:00 CET on OpenSea, the world’s largest marketplace for crypto collectibles and NFTs, operating on the Ethereum blockchain. The ten unique NFTs will be sold in the cryptocurrency Ether at a fixed price equivalent to EUR 10,000 each.

With the launch of the NFTs, Lalique Group continues to build on its digital strategy while developing its customer offering.

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Roger von der Weid, CEO of Lalique Group, stated: “As we celebrate the 100th anniversary of our Lalique crystal factory this year, this digital innovation represents a new beginning. We are delighted to enter the world of NFT with an online conversion of the Bacchante vase, which is one of the most popular Lalique pieces in real life. With this landmark product launch, we are connecting with customers in a new and unique way and reaching the next generation.”

High-resolution images can be downloaded under the following link: www.lalique-group.com/media

Additional information about The impossible vases The collection can be found at: nft.lalique.com and on Twitter @Lalique

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Media contact Lalique Group

Esther Fuchs

Head of communications and PR

Grubenstrasse 18

CH-8045 Zurich

Telephone: +41 43 499 45 58

email:[email protected]

The Lalique Group

Lalique Group is a niche player in the establishment, development, marketing and global distribution of luxury goods. The business areas include perfumes, cosmetics, crystal, jewellery, exclusive furniture and lifestyle accessories, along with art, gastronomy and hospitality as well as single malt whisky. The company was founded in 2000, employs around 700 employees and is headquartered in Zurich. The Lalique brand, from which the group takes its name, was created in Paris in 1888 by master glassmaker and jewelery designer René Lalique. The registered shares of Lalique Group SA (LLQ) are listed on the SIX Swiss Exchange.

You can find more information at: www.lalique-group.com.

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