Luxury brands don’t stop and launch NFT
Luxury brands such as Gucci, Tiffany, Bulgari and Jacob & Co. does not stop in the face of the cryptocurrency market’s long bearish trend, launching luxury related NFTs as well as crypto projects.
Luxury brands and launch of luxury related NFTs
Only this summer, some luxury brands have launched their own luxury-related NFTs. In the jewelry sector, for example, both Bulgari and Tiffany did not stop before the long crypto winter and launched their luxury NFTs.
Tiffany has entered the world of non-fungible tokens by launch it is 250 NFTiff’s collectiondigital passports, only redeemable by holders of CryptoPunks that allow the holder to receive a customized pendant and the respective NFT.
Basically, for every NFTiff purchased, Tiffany designers create a custom pendant, based on the buyer’s CryptoPunk, rendered in 18 carat gold and with at least 30 gemstones and/or diamonds. The price of each NFT was set by the luxury brand 30 ETHabout $51,000.
Bulgari too made its first NFT gem “Beyond Wonder”, defined as a creation that transcends the limits of materiality and includes Ruby Metamorphosis and Emerald Glory necklaces, reinforcing the link between High Jewelry and High Technology.
The digital twins are digital works of art inspired by the necklaces and stored on the Aura blockchain and the Polygon blockchain, imprinted by Luxochain, and available via a digital experience created by Temera.
Luxury brands and cryptocurrency projects: Gucci and Jacob & Co.
Not only that, in August other luxury brands such as Gucci and Jacob & Co. their own crypto projects.
And indeed, Gucci has it added ApeCoin (APE) to its list of cryptocurrencies accepted as paymentthanks to the use of the BitPay payment gateway.
ApeCoin (APE) will thus be able to be used at select US Gucci stores where other cryptocurrencies are already accepted.
Not only that, another crypto project by an American luxury brand is Jacob & Co., which has launched the limited edition Bitcoin watch. It’s a physical collection of just 25 pieces that reflects the Bitcoin ecosystem
Here is the video presentation:
TUNE IN: Luxury watchmaker Jacob & Co launches limited edition #Bitcoin look 😍 pic.twitter.com/4mryymqe5c
— Bitcoin Magazine (@BitcoinMagazine) 31 August 2022
“Luxury Watchmaker Jacob & Co Launches Limited Edition Bitcoin Watch.”
The luxury watch is called Astronomy Solar Bitcoin embedded 444 components on two rotating platforms for a unique screen, and according to Jacob & Co., all these symbols tell the story of the emergence of the first cryptocurrencyfrom abstraction to reality, from abnormal phenomenon to pillar of the financial system.
