Muse’s ‘Will Of The People’ Charges To UK No.1 – Billboard
Muse is almost certain to win the UK chart with The will of the people (via Warner Recordings) – and make a piece of history in the process.
The will of the people should become the territory’s first ever leader using NFT technology.
The UK alternative rock trio’s ninth studio set was released with a limited edition ‘Digital Pressing’, a pioneering stand-alone format created through a collaboration between Warner Music UK and eco-friendly NFT specialist market Serenade.
The chart-eligible digital release was designed by Serenade to “satisfy a superfan’s appetite for scarcity, exclusive content and community recognition,” according to a statement from the Australia-headquartered company.
Founder Max Shand explained more on social media.
“Muse’s groundbreaking ‘Digital Pressing’ is the first of many to come,” he writes in a Twitter thread. “With each release, we will support artists who want to give their fans a deeper experience of their music through engaging, collectible web3 formats that make sense.”
11/ Muse’s groundbreaking Digital Pressing is the first of many to come. With each release, we’ll support artists who want to give fans a deeper experience of their music through engaging, collectible web3 formats that make sense
— Max Shand 🌳,🌴 (@max_shand) 29 August 2022
It’s unlikely that any record can stop Muse from claiming a seventh UK No.1.
The will of the people sells out the rest of the top 10 overall at the midweek mark, the Official Charts Company reports.
The album is not the first to influence the official UK chart. Aitch’s debut Not far from home last Friday (September 26) came in at No. 2 to become the first NFT project to appear on the chart itself.
Further down the list, veteran indie rockers Embrace can land their eighth UK Top 10 appearance with How to be a person like other people (Mo’Betta), new at No. 4. Fronted by brothers Danny and Richard McNamara, the British band kicked off their career in the best possible way with 1998’s The good will outwho led the British survey, the first of three No. 1s.
DJ Khaled could win a career best with his latest studio album of collaborations God did it (Epic/We The Best), new at #5 on the chart update. Of his 13 album releases to date, DJ Khaled’s top UK chart position is #6 with 2019’s Father of Asahd.
Finally, Blondie’s first ever box set, Against The Odds 1974-1982, could give the dot era legends a 15th UK Top 40 appearance. Debbie Harry and Co. enters at No. 11 on the Official Chart Update with their career retrospective.
All will be revealed when the official UK Albums Chart is published late on Friday.
