Intuit Accountants launches Intuit Tax Advisor that integrates tax preparation and consulting

Tax preparation and consulting is now streamlined into a single, automated tool to save time and scale planning

PLANO, Texas–(BUSINESS WIRE)–#TogetherwithIntuit-Today, Intuit (NASDAQ: INTU), the global financial technology platform that creates TurboTax, QuickBooks, Credit Karmaand Mailchimp, announces Intuit Tax Advisor (ITA), a new, practical insight tool for tax professionals to deliver tax advisory services. Intuit Tax Advisor integrates seamlessly with Intuit Accountant software, Lacerte and ProConnect Tax, to provide insights and strategies for tax professional clients.

ITA generates customer-friendly reports with recommendations that are personalized for estimated tax saving strategies. This includes what contributions to pension schemes, timing of income and deductions and more can do for customers. In addition to saving time, ITA helps advisors showcase their expertise and confidently develop personal tax plans to enable growth for clients and their firms.

“Based on customer feedback, we developed Intuit Tax Advisor to help advisors save time and scale planning services to more of their staff,” said Jorge Olavarrieta, vice president of product management and design at Intuit. “Tax professionals can simplify proactive tax planning and advisory services with ITA to replace the current process of assembling tax planners, spreadsheets and reporting applications.”

“As more and more people need advisory services to help them make important financial decisions, ITA can help tax professionals differentiate their services and strengthen wealth with industry-leading changes,” said Barry Pennett, SVP and GM of Intuit ProConnect Group. “There is a clear need and appetite to create more value for customers and firms, and ITA is designed to do just that.”

Intuit Tax Advisor highlights include:

Tax planning and strategy:

  • ITA helps traditional tax planners showcase their tax expertise by communicating the tax savings associated with each recommended strategy. Through the integration and use of the Lacerte calculation engine and client tax returns, advisors can have more confidence in their tax forecasting and progress planning.

  • ITA searches through hundreds of potential triggers in the client tax data to generate smart tax strategies that the pros can add, reject or adjust. Tax professionals can also choose from a library of tax strategies or create their own custom strategies.

  • All recommended tax strategies and estimated tax savings are automatically populated into a personalized, client-friendly report that tax professionals can share with their client, which can be customized with specific company logos and colors.

Streamlined data and integration:

  • ITA integrates seamlessly with Lacerte and ProConnect Tax software to provide tax insights and strategies for the tax professional’s clients.

  • Tax return data for Lacerte and ProConnect is synchronized to ITA. This eliminates duplicate data entries, reduces errors, helps support better tax recommendations and supports more accurate tax forecasting.

Simple pricing:

  • Pricing for ITA is straightforward and simple. To begin generating custom tax plans for a client, clients simply purchase a client credit. One client credit equals unlimited tax plans for that client within a calendar year.

  • Customers are eligible to reserve three free client credits in 2022.

For more information about Intuit Tax Advisor, visit proconnect.intuit.com/tax-advice-planning-for-professionals/.

ABOUT INTUIT: Intuit is the global financial technology platform that drives prosperity for the people and communities we serve. Serving more than 100 million customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe everyone should have the opportunity to thrive. We never stop working to find new, innovative ways to make it possible. Visit us for the latest information about Intuit, our products and services, and find us at social.

Contacts

Debra Hammer

[email protected]

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