Dubai, UAE, Aug. 13, 2022 (GLOBE NEWSWIRE) — Institutional investments in cryptocurrencies are increasing rapidly despite the current negative bearish pattern that has dominated the global crypto markets in recent months. The past few weeks have seen fairly consistent trading volumes for Encryptus, a transparent and licensed platform for institutional cryptoassets.
It is on this premise that Encryptus announces its strategic partnership with the renowned record company Azadi Records. The alliance will result in exploration of the NFT ecosystem and development of innovative use cases, which will give holders exclusive access to premium content, limited edition merchandise, VIP tour tickets and more.
Several financial firms, including Fidelity, maintain a long-term perspective and even decide to increase their investments in and operations around cryptocurrencies.
These institutions use different strategies to invest in cryptocurrencies, from adding them to their balance sheets to expanding branding activities into the metaverse.
NFT is also one of the sectors that institutional investors continue to have strong faith in after the NFT boom of 2020, especially with the many upcoming NFT-specific applications in the metaverse.
Moreso, Shantnoo Saxsena, Encryptus Founder and CEO states; “In the current bearish market, institutional support behind crypto remains strong and Encryptus is happy to play an important role in institutional crypto adoption. It certainly doesn’t hurt that this institutional interest in the crypto market is also working to excite existing investors who were considering a quick pull out of the market.”
Considering how valuable NFTs have become, it’s no surprise that Encryptus is partnering with Azadi Records, an independent label dedicated to giving South Asian artists a platform to freely express themselves for this extraordinary quest into the world of non- fungible tokens.
Shantnoo further adds, “Our recent partnership with Azadi Records aims to create a use case for the NFT ecosystem in India in a more compliant manner. Our primary focus is compliance and respect for the country’s laws.”
“Nayaab.World NFTs and their tools will open new avenues of engagement between artist-fans, building a deeper relationship between them.” Mo Joshi and Uday Kapur, the founders of Azadi Records.
In particular, Seedhe Maut is an artist associated with Azadi Records who is launching his own NFT with a tour across the country, in collaboration with Encryptus and LBank.
This partnership between Encryptus and Azadi Records makes it one of the first Indian music companies to integrate blockchain technology into its operations, and also includes the NFT-centric Nayaab.world.
About Azadi Records
Azadi Records is an independent record label that is changing the culture of the South Asian music industry, while providing a platform for music that questions, subverts and engages with the socio-political issues of our time. Established in 2017, the label has released records that have crossed languages, themes and regions with one vision intact: never to be silenced.
About Encryptus
Encryptus started as a crypto advisory company in London back in 2020, and since then has received approvals from a couple of countries to buy and sell crypto assets. Encryptus is run by an experienced team of experts who thoroughly understand the risks, compliance and opportunities in the crypto space. We have made it our mission to empower licensed financial services companies in crypto adoption!
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Disclaimer: There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or other product or service in this article. This is not investment advice. Please do your own research.
Contact information:
Company name: Encryptus
Contact Name: Abhinav
Email: [email protected]
Location: Dubai, UAE
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