LOS ANGELES, Aug. 11, 2022 (GLOBE NEWSWIRE) — Happy Dad Hard Seltzer has released a new limited edition banana flavor today. Happy dad will be the first The Hard Seltzer brand will issue an NFT (Non-Fungible Token) based product to stores. The packaging includes the most popular NFT to date, a Bored Ape, from Bored Ape Yacht Club collection.
Happy Dad Banana will be available in a 12-pack with only 10,000 cases (20,000 12-packs) on the market. The 10,000 number coincides with the NFT community, as the majority of NFT collections only sell 10,000 NFTs. This is a limited release and will not be produced again.
Ahead of today’s announcement, Happy Dad Banana was featured and enjoyed at last week’s event Full Send Podcast with guest Elon Musk. The podcast episode has over 8.6 million views.
“We’re big NFT fans here at Happy Dad, and it made sense for us to buy a Bored Ape. We wanted to create something unique for everyone to enjoy, while also involving the NFT community. Of course, banana is a bold flavor and hasn’t been seen before, but we found the flavor and it’s refreshing and delicious.” – Sam Shahidi, co-founder and CEO of Happy Dad Hard Seltzer
In addition to Banana, Happy Dad Hard Seltzer’s best-selling variety pack includes: Wild cherry, watermelon, lemon-lime & Pineapple with the following product specifications:
- ABV: 5%
- 12 oz full size cans
- With electrolytes
- Gluten free
- 1 g of sugar
- 100 calories
- No artificial flavors
Happy Dad is independently owned and sold over 1 million cases (2 12-packs) in the first 12 months after launch. To date, Happy Dad has sold 26.4 million cans. Happy Dad is currently the #1 followed and engaged Hard Seltzer brand on Instagram with over 950,000 followers. Most recently, Happy Dad has collaborated with UFC star “Sugar” Sean O’Malley and The Pivot Podcast with Retired NFL Stars, Ryan Clark, Channing Crowder and Fred Taylor.
Happy Dad Banana is available in 14 states: AL, AZ, CA, FL, GA, KY, MA, NV, NJ, NY, RI, SC, TN and TX.
To find Happy Dad Hard Seltzer near you, visit or learn more at @happydad on Instagram, TikTok and Twitter or @drinkhappydad on Facebook.
About Happy Dad: Happy Dad Hard Seltzer was founded in June 2021 by Sam Shahidi, John Shahidi and Kyle Forgeard (Nelk Boys). The company operates out of Orange County, California. Happy Dad encourages all customers and consumers to drink responsibly. For more information visit.
Consult: Jenn Jaeger ([email protected])
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Picture 1: Happy papa Banana
12 packs and boxes
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