A modern way to give emotion with NFT postcards on an innovative Web3 platform
Cruzo is the first multi-chain Web3 platform and NFT marketplace that allows you to create NFT greeting cards and crypto gifts on a decentralized blockchain network. On the platform you can buy or send beautiful and funny cards and stories to your loved ones and wish them a happy holiday. As well as businesses can increase sales and customer loyalty by sending greeting cards.
The main reasons why NFT postcard The following benefits will become more and more popular:
- Reliable. NFT greeting cards (postcards) cannot be lost. Thanks to the blockchain system – the information is stored unchanged for an unlimited time inside the data blocks.
- Safety. Only you have access to them because they are stored in the Crypto Wallet.
- Own. Thanks to the ERC-721 standard and blockchain technology, you own the digital resource (NFT greeting cards) and only you decide what to do with them because you have ownership rights.
- Duration. They do not deteriorate over time like paper postcards.
- Investment. Their value can grow and you can resell them later for a profit.
- Collector’s item. You can collect them if they are collectibles to get a full collection.
- Benefit. Compared to e-cards and physical postcards, NFT greeting cards can have a use in the digital world. For example, as an access key to communities or events, or some benefits from your favorite brand or influencer.
Who is the core of the startup
The idea of creating a platform for the sale of NFT postcards belongs Denis Stepanov. He is a sales and marketing professional with results and extensive experience in developing, implementing and managing digital products, sales and marketing.
IN 2020, he assembled a team of highly qualified IT specialists to implement the project. The main founder and CTO was the software developer Roman Bobrik. Then application developer Nikita Korsjunov and designer Jane Makey joined the team.
They came together and started working on the project from research, analysis and elaboration of the idea. Step by step, they moved towards their common goal – to promote the mass customization of NFTs through a revolutionary marketplace for greeting cards and gifts.
How did the idea to create the Cruzo platform come about?
Working in application development and programming, Denis noticed that crypto startups related to DeFi, games or digital collectibles and NFTs are areas of the industry that attract multimillion and billion investments.
Such a flow of investments opens up more and more opportunities to transfer many phenomena of our everyday world to the digital universes: from money and objects to games and art. Access to NFT becomes easier and it spreads to more and more areas of our lives – for example, to the sphere of holidays and pleasant experiences.
Observing these trends and understanding how many holidays and occasions for gifts exist, Denis decided to move to Blockchain greeting cards. Initially, paper cards were a way to receive and give emotions from a distance. And now, in the digital age, there is no need to use paper for this. So with NFT greetings you can share feelings as well as with physical postcards and at the same time receive all the benefits of owning NFT.
“Imagine a multi-billion dollar paper postcard market moving into NFT; by doing so, it opens up new perspectives, new uses for postcards and the possibility of real ownership‘
This is especially facilitated by the booming Metaverse trend. In the metaverse, you can buy and sell plots of “land”. People can visit purchased places, fill them with digital objects, invite guests. The most popular things to do here include exploring the world, designing a virtual avatar, and looking at digital art.
IN Metaverse, it will be possible to celebrate any holiday: New Year, Christmas, birthday, corporate events, etc. And, of course, no holiday is complete without greetings, gifts and party items! Imagine your personal birthday party in a digital world where you will be able to launch fireworks, release balloons into the sky, explode fireworks and pour champagne on your guests! And all this will be in the digital universe; this is more than a trend, it is already a reality.
But to do all this, you must first take these digital objects from somewhere. And the Cruzo NFT Marketplace took care of that. We will supply the digital crypto market developed on the modern Web3 platform with everything users need for a celebration: thousands of NFT greeting cards, crypto and NFT gifts, NFT party supplies and cryptocurrency gifts.
Who is the platform for?
There are four main categories of those who will benefit from the project:
1) Users (applicants) – who need greeting cards to share feelings or emotions with the recipient.
2) Creators – who are looking for sustainable income on a daily basis. They can use the platform to sell more works of art realized as greeting cards.
3) Business owners or marketers – who are looking for ways to increase customer loyalty or sell more gift cards.
4) NFT collectors – who are looking for something different (understandable).
What problems does the Cruzo solve?
The Cruzo platform allows you to not only give pleasant feelings, but also solve various problems.
- Ownership of digital content (greeting/postcard) – If you buy and give a recipient a digital e-card on the Web2 site, they just let you send it and you pay for that service. However, neither you nor the recipient own this card. The court still belongs to that website. NFT is a solution that gives you ownership of such a postcard and you can do whatever you want with it (keep it in a collection, sell it on, put it up for auction).
- Tool for digital greetings – Blockchain technology provides an opportunity to add value to cards. They can be collected with some benefits for owners, they can be bought or sold on a secondary market, and they can be a key to access a place or simply stored in your crypto wallet.
- Postcards are too old – If you want to be a game-changer in the market, you should offer something new. We present NFT greeting stories for a young audience (mobile-first). This is a new hype storytelling format realized in 2D or 3D animated video with easy sharing options.
- Reduce time by searching for a selection – A common problem for all types of users: “I would like to send a greeting, but do not have time for search and selection”. AI smart event manager will solve that problem. How? Follow us for updates.
- Onboarding for Crypto/NFT Newbies – Greetings is a well-known and understandable product for everyone. But what if your recipient doesn’t have a crypto wallet? It’s not a problem. With Cruzo, you can give/send greetings even if you don’t know the recipient’s wallet or if it doesn’t exist at all.
- Digitization of gifts – Now you can use cryptocurrency as a gift or give a bitcoin as a Christmas present in an original way. Also, you can use NFT greeting cards or even NFT teddy bears as gifts in the Metaverse. All these are new trends that we create in Cruzo.
- Reasonable price for NFT – How often do you ask yourself: “Why does this NFT cost a lot, and others nothing?”. We offer an algorithm that is calculated real NFT price based on interaction with content: likes, shares, bookmarks and secondary sales. This is an optional feature. Creators can turn it on/off when needed.
- User engagement – The problem with existing web2 websites is weak user engagement. We offer gamification in the greetings business (gift2earn). Probably this is the first time in the greetings market when you can earn every time you congratulate and share greetings.
- Climate changes – People have already moved many things to Blockchain. We move greetings, postcards and gifts. This will be your contribution to environmental protection. No more paper, colours, transport and less carbon footprint.
Cruzo as a solution
With the Cruzo DApp, users can send/share NFT greetings in Instagram stories, Tik-Tok, Facebook, WhatsApp, Telegram, etc. In addition to accessing:
- Secondary market for greetings
- Trading Card Market
- NFT Greeting stories
- Smart event manager
- Generative NFT invitations
- Sharpprice (fair price of NFT)
- Crypto and NFT gifts
- Metaverse NFT Party Goods Market
So why greeting cards?
- News There are no NFT greeting cards or greeting card marketplaces.
- Scalability Suitable for everyone, regardless of gender and age.
- On demand The popularity of Web2 sites proves the existing demand for digital greetings.
- Big market Over $20 billion is spent on greeting cards each year.
- Positive feelings Greeting cards are a fun way to express feelings.
We invites you to consider the prospect of NFT cards and crypto gifts and see that blockchain technology is the future. Join Cruzo!
Do you want to know more about Cruzo Startup? Meet the Cruzo Team here.
