“Everyone needs discipline, but you also need to smoke weed”
Trufflez
“I just fell in love with weed, the texture. Now I like to learn more about it and when to use it, how to feel relaxed when I smoke it,” says rapper DeMario DeWayne White Jr., better known as Moneybagg Yo. Despite this renewed interest in cannabis, DeMario has consumed marijuana since he was a teenager — though he obviously recognizes the dangers of using pot at a young age.
“Before I perform or before I do interviews, I don’t smoke weed, I like to stay focused. But when I record, it’s a must. So I feel it’s just all-round, he adds.
“I feel like you have to have discipline, everybody needs discipline. But I feel like you too have to smoke weed, bro; it’s a part of life. I feel that there are not many dangers associated with smoking weed; it’s all about how you do it. For example, I didn’t smoke before this interview, I don’t smoke before I do shows, I like to be fully focused on the work I’m doing. I smoke when I’m in a studio and I want to think, I want to create or I want to relax. I know how to use cannabis.”
NFT stands for New Found Trust
Moneybagg recently partnered with Trufflez Inc., a vertically integrated cannabis company very focused on customer loyalty and user experiences, and dropLabs, a holistic Web3 solutions provider. Together, they launched TrufflezNFT, a project that uses NFTs to register and fractionalize the intellectual property rights inherent in the trademarks and copyrights of new proprietary cannabis strains.
In layman’s terms, this means that people can partner with a fully licensed cannabis company through the purchase of a non-fungible token. In addition, NFT has a number of additional benefits such as discounts, access to exclusive products, profit sharing, private events and more.
The artist decided to jump into the cannabis NFT world after meeting Leo Hairapetian, CEO and co-founder of Trufflez. “We bonded tight,” says the rapper. “Leo was always telling me things I didn’t know much about, so that just made it interesting.”
In fact, Moneybagg had teamed up with a couple more people before Trufflez. “I thought it was cool in the moment. But then, when I came with Trufflez, Leo and all the staff, I felt at home, I felt like ‘this is where I belong.’ It just didn’t feel like anything else. I stayed in love with the whole thing.”
And he adds: “Trufflez and Leo really introduced me to this world [NFTs]. I don’t really understand it yet, but I know they do. They totally get it and I know they’re going to get me to the point… I listen, I’m a quick learner so I feel like I can pick it up quickly. Also, I just trust Leo, whatever he has going on, I’ll take it 100% because I already know it’s going to talk. And I just feel like it could be a new way, a new world, for the digital world of NFTs.”
Trufflez NFT
As Leo explains, Trufflez’s attention to detail has a lot to do with the rapper’s view of the brand. “Basically, when the brand started, our whole basic fundamental concentration was to make sure that the public and the smoker were extremely happy with what we had. And we built on those building blocks by making sure that we take every opportunity in the industry to give back to the audience.”
“That’s why the NFT project came into place so quickly because we saw an opportunity to bring the NFT project so that the general public can get involved and benefit from the company’s growth, get more involved and feel like they’re part of something that’s growing enormously. .”
Kyle Kneubuhl, CFO of Trufflez, elaborates on the reasoning behind the decision to launch an NFT: “There is still a lot of taboo in the industry due to the fact that the federal government still hasn’t legalized marijuana… It prohibits us in many fashions from going on stock exchange and issue shares, because we cannot go on the stock market.”
In Kneubuhl’s view, “The safer and more lucrative alternative route is more on crypto and NFT, serving the public the same way, or more, on a Web3-based platform. So we actually don’t want to wait to bring these benefits to the public until the federal government passes the laws and legalizes it. We want to make it more exclusive now. And we feel that Web3 and NFTs and cryptocurrency and Tokenomics are the future. The digital world is coming fast and fast, as you can imagine. And I think it’s going to be the new base platform and the future.”
These days, Moneybagg’s role in Trufflez is by no means small. The musician is involved in a bunch of things, from marketing to selection of strains and even breeding. In fact, the team recently co-developed a new strain called Truffle Bagg, a cross between Purple Trufflez and While Trufflez. good
Moneybag Yo
“Bagg is a little modest about his expertise in cannabis,” Leo interjects. “One thing he obviously never talks about is his impeccable taste for the flavor of exotic cannabis, and it comes naturally to him. It’s been a seamless integration for us; it’s not that difficult because he knows weed well when he smokes it. »
But “good” weed is a very subjective term. So, what defines good weed for Moneybagg?
In true Goldilocks fashion, he replies: “The taste has to be there, that’s where you start. But you can also have weed that tastes good, but you don’t “levitate” with it, it doesn’t put you where you need to be, high. So I feel you need everything in one package. It has to taste good, it has to hit right, it has to break down well… It can’t be too soft or too hard, it has to be in the middle.
Legalize it already
In Moneybagg’s view, cannabis should be legal in the US period.
“I think weed should be legal for a lot of reasons. Everybody doesn’t use it for the things they think people use it for. Some people really need it, to focus, to walk and get their mind right, to calm them down… I have a hot-headed brother, but if he smokes, he thinks, he’s fair, he’s cool,” he reveals. .
But doesn’t weed “fry” your brain? Doesn’t that make you a stereotypical “lazy stoner”?
For the artist, the answer is “no”.
“Man, get up, get some money, stay focused. Know how to use cannabis, know when to do it; don’t let it throw you off,” he advises. “Some people get high and totally distracted or lazy. But you just got to stand up and you just got to know how to use it, bro. You just have to stay motivated in the same process.”
As the conversation deepens, Moneybagg begins to share some more personal stories. In recent years, he has had the privilege and honor of sharing a joint – or several, with two of his idols: Wiz Khalifa and Snoop Dogg.
“I went on tour with Wiz and he introduced me to his friends. We smoked together and he’s actually just a good OG, you know what I’m saying? So I want to learn a lot from him, about cannabis, about all the different flavors. What he smokes, what he likes, is just a strong OG that makes you feel good, uplifted, but it’s also very exotic.”
Snoop also shared a moment of weed with Mr. Bagg. It was back in his studio, The Compound. “We smoked some blunts, I gave him a couple pounds of Trufflez weed and he loved it. He’s still calling right now like, ‘Nephew, I need some more of that fire.’
