USC Athletics partners with iTrustCapital, official crypto platform of the USC Trojans
Sports Properties | 9 August 2022
LOS ANGELES – USC Athletics and iTrustCapital have formed a partnership, making iTrustCapital the official crypto platform of the USC Trojans.
as part of this sponsorship, iTrustCapital will have a strong presence through banners, on-site activations and supplemental advertising for the football and basketball seasons. In addition, custom signs will be displayed in and around the iconic Los Angeles Memorial Coliseum, home of USC’s football team, and the Galen Center, host of Trojan home basketball games. iTrustCapital will hold special fan-centric events and promotional activities both before and after many events throughout the football and basketball seasons.
“The heritage and community of USC align with the values and mission of iTrustCapital. As pillars of the culture of Southern California, we are proud to work with USC and continually support its long-term success, both on and off the court,” said Trever Gregory, Chief Operating Officer at iTrustCapital. “By partnering with USC Athletics, iTrustCapital aims to empower all Trojans, current students and active alumni with knowledge and experience in retirement savings and investing.”
“We are pleased to welcome iTrustCapital as one of our newest partners,” said the USC Athletics Director Mike Bohn. “In line with our vision to be the most student-athlete-centric program in the country, we are embracing creative, unique and contemporary opportunities to enhance the USC Athletics brand. iTrustCapital’s focus on community initiatives and support for Southern California aligns with our vision and represents the foundation of this partnership. We are grateful to iTrustCapital for their commitment to the program, the university and our community.”
USC Athletics has an incredibly strong and recognizable legacy; Trojan teams have won an impressive 133 national championships, with a long tradition of nurturing talented student athletes.
iTrustCapital has experienced explosive growth since its founding in 2018, with more than 38,000 client-funded accounts since inception and recently exceeding $5.5 billion in total transaction volume. The company prides itself on an incredibly user-friendly platform that eliminates threats and makes investing easy and safe.
“The positive impact of cryptocurrency in the sports industry has been significant in a short time,” said Drew DeHart, vice president/general manager of USC Sports Properties. “Partnering with iTrustCapital gives Trojans access to information for those interested in learning more about cryptocurrency.”
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating at the intersection of sports marketing, media and technology. Playfly Sports powers performance-based solutions for brands and reaches approximately 83% of all US sports fans generating over 230 billion views each year across pro, college and high school sports. By leveraging the influence and durability of local sports fandom, Playfly Sports’ exclusive NBA, NHL, MLB, NCAA, esports and high school rights provide value to our local, regional and national brand partners. Playfly’s insightful multimedia and technology platforms drive innovation through scaled linear, digital, local and experiential marketing and engagement assets. Playfly Sports has the unique ability to collaborate, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the United States. Playfly Sports igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com.
About iTrustCapital
Voted Best Crypto IRA Software Platform* in America, iTrustCapital allows clients to buy and sell cryptocurrencies with the tax benefits** of their IRA. iTrustCapital’s revolutionary Fintech software platform eliminates the costly inefficiencies and outdated processes of previous IRA models, opening the door for investors to access various digital assets through their retirement accounts – at lower costs than other IRA companies. Headquartered in Irvine, CA, iTrustCapital was founded in 2018 by Todd Southwick and Blake Skadron. iTrustCapital’s software platform is available to all eligible US-based investors (except NY and HI) and, in conjunction with its partners, currently provides access to 29 cryptocurrencies, as well as physical gold and silver. New assets are added frequently to meet demand.
*Internet Marketing Association, Impact21 – Awards include Innovator of the Year and Best Crypto Investment Platform.
**Some taxes and conditions may apply. itrustcapital.com/legal-disclaimer
