NEW YORK–(BUSINESS WIRE)–Razorfish, a global leader in market transformation, today announced an addition to its Korea Blockchain Week 2022 lineup with a panel discussion focused on the connection between cultural relevance and mainstream adoption of NFTs.
Korea Blockchain Week 2022, hosted by FactBlock and co-hosted by Hashed, brings together leaders from around the world for keynotes, panel discussions and workshops exploring the top cutting-edge technologies and innovations impacting brands today, including blockchain, cryptocurrency, DeFi, NFT, metaverse , Web3 and more.
Presented by Razorfish, “Cultural Relevance and Mainstream Adoption of NFTs” will be produced and moderated by Drew Kim (Founder, Sleepy Tiger) and features a curated list of panelists who will generate an authentic and engaging discussion on what it takes to drive mainstream adoption by both individuals and brands. The panelists include:
- Bobby HundredsCo-founder of Los Angeles streetwear brand The Hundreds and the Adam Bomb Squad NFT collection
- Bettyco-founder of Deadfellaz, a PFP NFT collection minted on the Ethereum blockchain
- Jeff Hoodco-founder and CEO of Metacurio, a Web3 creative studio
- Kai HenryChief Strategy Officer for FaZe Clan, a next-generation eSports and entertainment organization
“Razorfish was founded on the premise that disruptive technology would become ubiquitous, which no one would disagree has held true,” said Josh Campo, President, Razorfish. “With ubiquity comes pressure for brands to not only flex nimbly into the emerging spaces their customers embrace, but to resonate through purpose, relevance and innovation. Our nearly 30-year legacy is built on partnering with our customers to do just that, which is why we are proud to bring together these cutting-edge entrepreneurs to have this powerful conversation at Korea Blockchain Week 2022.”
Since the creation of the first animated website and banner ads in the early 1990s, Razorfish has been a leader in driving marketing transformation for clients worldwide, illustrated this year through several high-profile client activations oriented around the metaverse and wider Web3. Furthermore, findings from research by Razorfish and VICE Media Group have reinforced both the scope and importance of the opportunity for brands in the new technologies of the metaverse and Web3, especially when underpinned by clear and resonant brand purpose.
Korea Blockchain Week 2022 – Asia’s largest blockchain event – takes place the week of August 7 at the Grand Intercontinental Seoul Parnas, with the Razorfish panel taking place on Monday August 8th from 16:00-16:30 at Scene Busan.
About Razorfish
Razorfish is a global leader in market transformation. We help brands and businesses grow by creating unforgettable experiences that connect and enrich people’s lives. A digital pioneer since the dawn of the internet, we’re back to write a new chapter. Everything we make starts with people. Our 1,400 strategy, data, creative and technology experts combine digital innovation, data and cultural insights to help us understand what people want at every part of the journey. Through capabilities in products and platforms; physical and digital; and campaigns and content, we turn ideas into experiences that make a difference to our customers, their customers and the world we all live in.
Learn more at razorfish.com. Twitter: @wearerazorfish | LinkedIn | Instagram | Facebook. Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]a global leader in communications.
