ATTWOOD IMPORT EXPORT LAUNCHES VECHAINTHOR BLOCKCHAIN SECURITY STICKERS TO GUARANTEE AUTHENTICITY ON LUXURY BEVERAGES
NFC-enabled sticker to confirm origin and authenticity Johnnie WalkerHennessy, Terrazas and Moet & Chandon bottles with a simple scan of a smartphone
SAN MARINO and LAS VEGAS, 4 August 2022 /PRNewswire/ — With the impact of the COVID-19 pandemic slowly abating, many economies are witnessing a sharp upswing in consumer demand, particularly for high-quality luxury goods. During this resurgence, the inefficiencies of traditional logistics models have become stronger than ever, with cases of fraud skyrocketing, especially in developing economies.
NFC-enabled sticker to confirm the origin and authenticity of Johnnie Walker, Hennessy, Terrazas and Moet & Chandon bottles with a simple scan of a smartphone.
VeChainThor, the world’s leading Enterprise-grade public blockchain, was developed specifically to address data trust gaps. Blockchain creates a level playing field where any party can assess the claim of another independently, removing the need for intermediaries.
For manufacturers and importers of luxury products, digital technologies that can guarantee the origin, logistics track and legitimacy of a product represent a significant opportunity. It is not surprising that the adoption rate of digital tools such as blockchain is increasing rapidly.
A digital future
Attwood Import Export, recognized as the largest importer and distributor of premium alcoholic beverages in Cambodiarecently announced the implementation of a completely new type of security sticker built using the VeChainThor blockchain, the NFC-enabled ‘Attwood Blockchain Sticker’ (ABS).
MR. David Wanggeneral manager of VeChain Tech SEA, attended the launch ceremony on 27 July 2022an event attended by various major Cambodian news channels and televised on CTV8 Cambodia news channel.
Attwood Import Export is a leading company that has exclusively imported and distributed luxury brands for nearly 30 years, particularly Johnnie WalkerHennessy, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser beer, Corona beer and Coronita beer.
By using ABS on every bottle of product, Attwood enhances its spirit distribution capabilities, drastically improving transparency and guaranteeing product authenticity to partners and consumers. With key data hashed on the blockchain, prominent product information becomes immutable and reliable, allowing customers and clients to verify the origin and authenticity of products with a simple scan of a smartphone, preventing fraud and protecting consumers.
Attwood is known for going to great lengths to take care of his customers. MR. Tan See ChhayCEO of Attwood commented:
“As a leading import export trading company, Attwood has always played an important role in bridging the gap between brands and consumers. Through the partnership with VeChain Tech, we are strengthening our ability to take responsibility for our customers and products.”
As a mature, scalable and commercially proven blockchain, VeChainThor’s versatility continues to attract industrial interest. With a number of advanced tools and solutions already on the market, the VeChainThor blockchain cements its position as the de facto blockchain for industrial, commercial and other types of applications.
VeChain Tech will continue its mission of developing and deploying digital solutions for Attwood and other visionary businesses, pushing forward digital transformation and unlocking new value while solving complex industrial problems. With mass blockchain adoption unfolding globally, VeChainThor is poised to deliver its powerful blockchain technology to businesses and enterprises of all sizes.
About VeChain
Launched in 2015 as a private consortium network, the VeChain Foundation went on to launch the VeChainThor public blockchain in 2018, a fully programmable, EVM-compatible layer one smart contract platform.
Its unique two-token model ensures stable, low transaction costs while an advanced Proof-of-Authority (PoA) consensus mechanism guarantees high throughput, scalability and security with minimal energy consumption. VeChainThor’s robust architecture has seen zero network downtime after nearly 4 years of continuous operation.
Strong independent capabilities combined with professional compliance guidance from strategic partners PwC and DNV have seen VeChain establish partnerships with leading enterprises including Walmart China, Bayer China, BMW Group, BYD Auto, PICC, H&M Group, Shanghai Gas, LVMH, DIG, ASI Group and more.
VeChain continues to pioneer real-world blockchain applications worldwide with offices in Luxembourg, China, Singapore, San Marino, Milan, Ireland, Japan, France and the United Statesworking on wide-ranging applications from supply chain and logistics, sustainability and SDGs, carbon emissions, energy, medicine, De-Fi, NFT and much more.
SOURCE VeChain
