NAPA, Calif., Aug. 02, 2022 (GLOBE NEWSWIRE) — ELYSIAN, a women-centric media platform, is proud to unveil its first collection of NFTs, designed and imprinted by a collective of female creators, at the Zakin Family Estate.
ELYSIAN’s goal is to connect the vibrant community of readers – talented, curious, engaged and educated women over 40 spanning the globe – with the burgeoning Web3 space, adding diversity to the market while it’s still in its infancy.
The collection, with 41 unique NFTs in all, is inspired by Jan Zakin, an OB-GYN and co-owner of Zakin Winery. Zakin is an ELYSIAN Inspiring Woman and is on the cover of the magazine’s autumn 2022 travel and technology issue.
Men under 35 dominate the NFT and cryptocurrency markets. NFTs, or non-fungible tokens, are unique digital assets with a continuous record of ownership.
“Women have a dynamic and discerning eye when it comes to art—and the determination and tenacity it takes to stay ahead,” said former prosecutor and judge Karen Floyd, ELYSIAN’s founder and publisher. “We are shattering the glass ceiling that separates us and offering women the opportunity to become significant participants in the Web3 space.”
A November 2021 analysis by Art Tactic revealed that women account for only 16 percent of the NFT market, and a whopping 5 percent of female artists account for all NFT art sales. Of the women who own NFTs, most are under 40 years of age.
Zakin, who is in her 60s and remembers being told as a young girl that women had to be nurses or teachers, has a history of taking bold steps. She continues to practice gynecology at the San Francisco Free Clinic, and she has also served on NASA’s Institutional Review Board. She and her husband Jon released their first wine in 2016.
“Just as wine improves with age, art appreciates over time – and I am proud to be associated with this ELYSIAN collection of digital art,” said Zakin. “When you buy an ELYSIAN NFT, you get more than just a unique digital image – which in itself is a work of art. You get an experience, a memory, a story that adds a unique aspect to the work’s provenance.”
Individual NFTs in the ELYSIAN collection are priced at $1,000, and pre-sales are ongoing. Featured NFT packages range from $5,000 to $10,000, and an exclusive Reserve Tier NFT will be auctioned this weekend at the Zakin Family Estate in Napa Valley. Bidding on the Reserve Tier NFT — which includes a magnum of Zakin Reserve wine etched with an image inspired by ELYSIAN’s fall cover, a painting and more — will begin at $25,000.
Each NFT in this first collection is adorned with an elegant circuit board design, bridging the gap between the printed and digital worlds.
“When it comes to NFTs and the crypto space, women are like an endangered species,” said Jackie Dutton, head of marketing and communications for FYB3R. “The only way the younger generation of women is going to succeed in a male-dominated space is with the help and inspiration of women like Karen and Jan who have set an example of forging a path under the same obstacles and odds.”
An ELYSIAN NFT also doubles as an all-access pass, and some include a gift of Zakin wine, tickets to upcoming events and other benefits.
For more information, visit readelysian.com/nft.
Media Contact: Jason Spencer
864-596-7501, [email protected]
Related images
Image 1: launch of the ELYSIAN NFT collection
Photo 2: ELYSIAN publisher Karen Floyd
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ELYSIAN NFT collection launch
