Blockchain Pioneer acquires the international fashion house Blk DNM

June 7, 2023 – Stockholm, Sweden

ChromaWay to integrate blockchain capabilities into BLK DNM, pioneering connected fashion and inspiring responsible industry behavior.

Stockholm’s blockchain technology company ChromaWay today reveals the purchase of the iconic Swedish-American fashion brand BLK DNM.

The acquisition was in line with the recent relaunch of BLK DNM as a modern, community-driven fashion house.

It marks ChromaWay’s first acquisition of an established company for the purpose of implementing decentralization in the real world – i.e. create positive behavioral change, fairer access and more control from users within traditional industries.

• ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products – the first meaningful use of the technology in fashion.
• In pioneering “connected fashion”, BLK DNM will seek to inspire more responsible behavior in the industry.
• The first technical innovations will be announced ahead of BLK DNM’s F/W 2023 collections.

The first innovations revealed in BLK DNM’s F/W 2023

ChromaWay’s blockchain capabilities will be integrated in a revolutionary way into both BLK DNM’s brand and products.

BLK DNM will therefore become a pioneer in “connected fashion” – using technology to create community and responsibility in fashion – heralds the first significant use of blockchain technology in an industry not yet impacted by Web 3.0 technologies.

BLK DNM will unveil the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks.

This will include software and hardware-based innovations embedded in BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of “connected fashion”.

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and co-founder of ChromaWay

Henrik Hjelte, CEO and co-founder of ChromaWay, said:

“BLK DNM is a brand with an ethical mission and decentralization at heart – it is already something of a borderless community. It was a natural fit for our ambitions to transform the fashion industry through innovation.

“BLK DNM’s upcoming technology rollout will illustrate the power of our blockchain capabilities to create real behavioral change in an industry that has thus far struggled to control its problematic environmental impact and embrace progress.”

Toni Collin, CEO of BLK DNM, said:

“Our industry needs to start looking towards innovation – Fast fashion’s environmental impact is totally unacceptable, and at the same time, as the world becomes more digitized, the concept of community is changing. That’s why BLK DNM joining ChromaWay is so exciting.

– The potential of this technology to create genuine change in fashion is obvious, but no one else in the industry is using it in a meaningful way yet. Together, BLK DNM and ChromaWay are building something completely unique and ground-breaking. We will be able to reveal the first innovations very soon.”

About ChromaWay

ChromaWay is an industry leader in blockchain technology and specializes in creating and deploying cutting-edge, scalable blockchain solutions for businesses and governments.

The company, established in 2014 and headquartered in Stockholm, Sweden, has been at the forefront of driving the widespread use of blockchain technology.

The flagship product – ruplifting blockchain Chromia – enables developers to build DApps (decentralized applications) with a relational database model that offers unprecedented scalability and flexibility.

About BLK DNM

BLK DNM is a Swedish-American fashion brand specializing in timeless tailoring, leather and denim of extraordinary quality.

Following its relaunch in 2023 as an entry-luxury fashion house under the leadership of new creative director Jessy Heuvelink, BLK DNM’s focus on enduring craftsmanship and aesthetic timelessness encourages customers to love and treasure each item for decades and across generations.

Contact

Fati Hakim, ChromaWay