Puig has Carolina Herrera NFT activation at Madrid and Rio airports
Puig is with one NFT activation justified The Beauty Travel Capsule on Madird-Barajas and Rio de Janeiro – Antonio Carlos Jobim airports, to mark the launch of Carolina Herreraits latest feminine fragrance Good girl blush.
For a limited time, a new collection of non-fungible tokens (NFTs) is available at airports. The digital assets showcase artwork that draws inspiration from the new fragrance. Created by digital artist duo Auroborosthe design of the NFTs embodies the essence of the Good Girl line, highlighting the dynamism and style at the heart of the modern woman.
The NFT collection aims to inspire, connect and support women globally, with a design ethos centered on female empowerment. The collection is dedicated to empowering women by giving them the tools they need to reach their full potential and make a positive impact in their communities.
The Carolina Herrera x Auroboros partnership gives NFT holders access to an exclusive Beauty Travel Discord Channel, and to a private Web3 Masterclass led by the designers.
A physical machine, similar to a bank ATM, will dispense NFTs in a user-friendly manner, allowing travelers to receive their digital NFT as well as a printed souvenir of their visit. Carolina Herrera will be using the Owalt Wallet, a non-custodial NFT wallet that can be instantly created for travelers using their phone number. Once holders receive their digital collectibles, they can access their NFT anytime on the Owalt app or website and receive direct push notifications from the brand.
Owners of Beauty Travel Capsule NFTs will automatically be incorporated into the Carolina Herrera Beauty Travel Community and will receive communications from the brand. Additionally, owners will gain access to a dedicated beauty travel channel on Auroboros’ Discord, a network of diverse and empowering women around the world who are passionate about topics ranging from fashion to beauty to technology. Owners will also have access to a Web 3.0 Introductory Masterclass, provided by Auroboros. Finally, owners will have access to the WOW3 program which includes physical and virtual events, a technical global job platform, as well as a weekly podcast and newsletter.
Good girl blush is a reinvention of the iconic Good Girl fragrance and explores the multifaceted nature of modern womanhood with its feminine, floral scent, housed in a pink variant of the brand’s classic stiletto bottle. An olfactory expression of the complexity of every woman, Good Girl Blush Eau de Parfum contrasts two different extracts of a vanilla base with a peony heart – formed from two forms of Ylang Ylang and recycled rose water. It is 100% vegan, and the vanilla and ylang ylang are sustainably sourced.
Puig Executive VP Global Travel Retail, Kaatje Noens said: “This first-of-a-kind initiative from Carolina Herrera takes the travel experience to the next level with an engaging activation aimed at empowering women. Both the activation and the new fragrance illustrate Puig’s goal of helping consumers promote their well-being , confidence and self-expression, and we invite travelers at Madrid-Barajas and Rio de Janeiro-Antonio Carlos Jobim airports to indulge in all that the Good Girl Blush universe has to offer.”
