Nike and Electronic Sports NFT deal goes strong to increase “virtual creations” in the latter’s game titles

Nike has partnered with EA Sports to bring out some exciting sneaker projects for their games.

For quite some time, the Web3 space has seen a sharp decline in the markets because NFT projects have failed despite the involvement of celebrities and superstars. In other words, NFTs after the Crypto Punks project were never quite up to the mark, so fans questioned the hype. And soon the market fell, making new lows and pushing investors to lose billions.

Amidst that, many companies tried their luck with NFTs as well. Some popular names include H&M and Nike who inaugurated their virtual marketplace. For Nike, it was the name Swoosh under which they launched NFT’s sneaker collection for fans. And now, exactly two years later, they are set to partner with EA Sports to expand their NFT business across the esports world.

EA x Nike – A virtual world partnership

On June 1, 2023, EA Sports announced its massive partnership with Nike. They claimed the billion dollar brand to bring their virtual excellence to the games, let alone allow fans to own exclusive items. However, EA didn’t reveal the name of the games that would feature Nike’s items, so it’s a whole new mystery.

EA embarks on a new chapter with the collaboration with the shoemaker company. After all, their FIFA contract recently ended and fans were worried about the game’s future. But now, with the new partnership lined up, it looks like there is hope. Speaking of Nike’s NFT space, the brand sold over $1 million in digital goods to date. CoinDesk, a popular crypto news site, revealed this information and stated that it had a bright future.

Nevertheless, there is one important factor that can lead to the loss of billions, and that is the market. Since the massive decline, Web3’s marketplace is navigating through troubled waters. Investors are worried about the future as they do not know whether society will look at new projects.

So if Nike has shaken hands with EA Sports to bring out the best in the virtual world, they must be exclusive. For example, the entry of exclusive studs in FIFA can be a great option, since the hype will never die. Likewise, the brand may look to in-game cosmetics for other sports. But again, that’s just speculation, as time will tell what Nike will release for EA Sports.

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