Chipotle Launches ‘Buy the Dip’ Crypto Game with Giveaway and 1 Cent Guac

Want free crypto with a side of guac? Look no further. To celebrate National Avocado Day, Chipotle Mexican Grill launched “Buy the Dip,” a new interactive game that will accomplish just that.

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The game will give away more than $200,000 in free cryptocurrency as well as promotional codes for 1-cent guacamole and 1-cent queso blanco until July 31, National Avocado Day, according to a press release. The game, available at www.chipotlebuythedip.xyz, is open until Sunday, July 31.

The struggles of the cryptocurrency market at large, which has been going through a crypto winter in recent weeks, isn’t deterring Chipotle from believing in the space. The chain said it now accepts 98 different digital currencies, including bitcoin, ethereum, avalanche, solana and dogecoin, to pay for food at Chipotle with a Flexa-enabled app, according to the release.

This isn’t the chain’s first foray into cryptocurrency promotions. In April 2021, Chipotle launched a cryptocurrency giveaway, the “Burritos or Bitcoin” promotion, giving away $100,000 in bitcoin to celebrate National Burrito Day.

“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” Chris Brandt, chief marketing officer, said in the release. “We’re excited to bring positivity to the crypto conversation by giving fans the opportunity to ‘Buy The Dip.’

Until July 30^thplayers can win:

• $10,000 in bitcoin, with five winners getting $2,000 per day
• $5000 in ethereum per day, with five winners getting $1000 each per day
• $1,250 in solana per day, with five winners receiving $250 each per day
• $3000 in Avalanche per day with 20 winners getting $150 each per day
• $3000 in dogecoin per day, with 20 winners getting $150 each per day

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On Sunday, July 31, which is National Avocado Day, players can win:

• $35,000 in bitcoin, with five winners receiving $5,000 each and one winner receiving $10,000
• $5,000 in ethereum, with five winners getting $1,000 each
• $12,500 in solana, with 25 winners getting $500 each
• $11,250 in Avalanche, with 75 winners getting $150 each
• $11,250 in dogecoin, with 75 winners getting $150 each.

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