India’s OVO Farm unveils Blockchain-based egg tracking

Being the largest egg producer in Eastern India, OVO Farm is spearheading the transformation of the Indian egg sector through its innovative products and processes. The company strives to increase consumer trust and transparency. The blockchain technology adopted by the leading player in the egg industry facilitates the tracking of their eggs throughout the supply chain, from the farm to the end consumer. OVO Farm offers customers fresh and hygienic eggs under the flagship brand ‘Kenko’. The authenticity of each product can be verified by scanning the QR code on the packaging.

According to Samarendra Mishra, who is the co-founder and director of OVO Farm, their aim is to ensure the authenticity of their products and their safe delivery to the end users by using blockchain technology. Each of our products has a unique scan code on the label, which details the product’s journey from the manufacturing facility to the end user. The aim of OVO Farm is to provide the community with fresh, hygienic and nutritious eggs to promote good health.

The information relating to a product’s origin, processing date, packaging and transport history can be accessed by consumers through a QR code found on the product’s packaging. OVO Farm’s flagship brand, Kenko, provides customers with a diverse selection of six egg types, namely Hi-Pro, Brown, Immuno, MoreOVOr and On-Day. These eggs are available in bundles of 6, 10 and 20. Each product from this company has a unique nutritional profile and is obtained through a process that does not involve any human intervention.

The flagship store of OVO Farm, KENKO AGSTRA, has recently been inaugurated at Nayapalli, Bhubaneswar, offering a unique shopping experience. This establishment is the first of its kind in Odisha and offers a diverse range of healthy eggs and related items sourced directly from the farm to the consumer. The organization has plans to establish establishments in all the localities of Bhubaneswar in the near future. Apart from the dedicated store, KENKO products are available to customers in Bhubaneswar and Kolkata through an extensive network of outlets, comprising both general trading units and modern trading stores. Furthermore, the products are readily available on several e-commerce platforms, enabling customers to easily place their orders online.

With over 20 years of experience, OVO Farm has specialized in egg farming and the production of first-class eggs. At present, the farm in Balangir operates three divisions which provide a daily production of one million eggs. The eggs produced by OVO Farm have received global recognition for their superior quality, and have been consistently exported to various countries in the Middle East and Africa.