Acrisure accelerates the Fintech model

Guided by a “total customer view”, company announces brand rollout and plans to operate across platforms

GRAND RAPIDS, Mich., May 22, 2023–(BUSINESS WIRE)–Acrisure announced today that it will begin unifying the company under a single brand to best represent its status as a global Fintech leader offering multiple financial products and services to millions of businesses and individual customers. Furthermore, the company will organize itself by geographic region and operating platforms led by existing Acrisure partners. The rollout of the platforms and brand will start in the next 30 days and will happen over the next few quarters.

The leaders of these new platforms will be titled “Managing Partners” and will report to Grahame Millwater and Sozon Vatikiotis. Millwater takes on the new role of Chief Revenue Officer to ensure Acrisure delivers the products and services customers want and need. Vatikiotis remains Chief Operating Officer and Chief Administrative Officer and takes on the operational aspects of the platforms.

“Today marks the next phase in Acrisure’s history. From scratch, we have built a global Fintech company that operates the fastest growing insurance brokerage in industry history, is the largest independent title broker in America, has expertise in mortgage origination and provides a full range of cybersecurity solutions . This product and service offering is just the beginning as we are very intentional about meeting the full needs of our customers,” said Greg Williams, Acrisure’s co-founder, chairman and CEO. “Given our track record of profitable growth, and the recent investments in the Acrisure brand, the time is right to increasingly operate under the Acrisure banner and, relatedly, organize to meet the great needs of our customers!”

Organization in platforms allows for an orderly and coordinated brand rollout at the right pace and timing. Acrisure’s reinsurance broker, Acrisure Re, will continue to be branded as such.

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Concluded Williams: “What will always set Acrisure apart is our entrepreneurial DNA and all the things that come with it: client centricity, innovation and an indomitable will to win. True to Acrisure’s strategic and fundamental foundations, our platforms will be deeply connected to and powered by our technology capabilities and led by current Acrisure partners.”

Human and High-Tech Foundation

Acrisure’s investment in technology enables the organization’s salespeople to have a total view of customer needs and thus the ability to match those needs with the highest level of expertise and service.

“Our technology enables our people to work more efficiently and with a better view of customer needs, which drives growth for the entire organization,” said Matt Marolda, Chief Innovation Officer for Acrisure. “As part of this effort, Acrisure also delivers products and services digitally in a hands-on, positive experience that combines artificial intelligence with the expertise of our employees.” You can read more about this in a recent Crain’s Detroit Business piece.

“Our customers have needs beyond a single product,” said Grahame Millwater. “Under the Acrisure brand, we think about the total customer need, bring in expertise from across the company and deliver an unparalleled customer experience. Moving my role to Chief Revenue Officer focuses the entire organization on serving our customers holistically.”

“Together with Grahame, I am convinced that our new structure and brand model will create a seamless customer experience regardless of how you do business with Acrisure – whether that’s digitally through the experience Matt Marolda and the team create, or directly with our talented salespeople around the world,” said Sozon Vatikiotis.

“I became a partner long before $4 billion in revenue and 21 countries,” said Jennifer Anderson, a California-based partner, and recently announced as managing partner of Acrisure’s western region. “What always resonated was our entrepreneurial spirit and limitless mentality. It cannot be faked and is clearly Acrisure’s secret ingredient to success. As someone who is intensely passionate about my team, organizing under the Acrisure name will bring opportunities beyond our local business and existing product offerings.”

About Acrisure
Acrisure is an extraordinary benefit^Sm for millions of customers worldwide. The company combines people and high technology to deliver a wide range of products including insurance, reinsurance, cyber services, mortgages and more. Over the past nine years, Acrisure has grown in revenue from $38 million to more than $4 billion and today employs over 15,000 colleagues in 21 countries. Acrisure expects to announce new developments in the near term. To follow news and updates in real time, visit Acrisure.com or follow the company on LinkedIn.

See the source version at businesswire.com: https://www.businesswire.com/news/home/20230517005772/en/

Contacts

Media
John D. Pelle, [email protected] (718) 578-8275