Shira Lazar and Deepak Chopra release the NFT collection

Digital mental health collective Peace Inside Live is releasing a wellness-inspired collection of non-fungible tokens (NFTs) to raise money for mental health in the Web3 space.

The company is teaming up with 11 partners, including alternative wellness advocate Deepak Chopra’s metaverse organization Seva.Love, TIME magazine’s Web3 arm TIMEPieces, crypto domain provider Unstoppable Domains, digital artist Adam Bomb Squad and NFT platform House of First, to release JOMO Effect NFT -gathering in honor of May’s Mental Health Awareness Month.

With over 40 creators contributing digital artwork to the collection, tokens are available to mint as an open edition on Polygon through the Magic Eden marketplace for 24 MATIC, or around $21, for the next 24 hours. The “joy list”, or permission list, opened for three hours before the public mint at 20 MATIC, or about $18.

Minting a JOMO Effect NFT donates primary sales profits to five mental health charities, including the American Foundation or Suicide Prevention. Collectors can also attend Chopra’s Soul of Leadership course, access Peace Inside Live’s meditations and mindfulness materials, claim 30% off an Unstoppable Domain, and more.

JOMO, or “the joy of missing out,” is a term that emerged to counter FOMO, or “the fear of missing out.” It’s been a prominent conversation in the Web3 space as collectors have been eager to “monkey” into collections, attend events, and be ubiquitous in the NFT space in the hope that they don’t miss the opportunity to make money.

Shira Lazar, Emmy-nominated host and co-founder of Peace Inside Live, told CoinDesk that FOMO can exacerbate stress and anxiety for creators, preventing them from setting aside important self-care and wellness practices that community members should prioritize. She hopes the collection will start a discussion about the importance of mental health in Web3, and offer collectors a chance to make an impact for the larger community as well as themselves.

“I think if we really want to do or have this industry different because we know it’s disruptive, how do we integrate [mental health] into the foundation of what we build?” Lazarus said. “Through everything we do, we not only promote this idea, but we allow you to practice it.”

Chopra, who has been an advocate of mindfulness throughout his career, said in a press release that he sees Web3 as a space where efforts to promote mental health are needed as the industry continues to grow.

“I believe that each of us is a unique thread in the intricate web of life and that we are here to contribute,” Chopra said. “The collaboration with JOMO Effect is part of our ongoing focus on nurturing community and well-being in the Web3 area and working towards a more sustainable, peaceful, healthier and joyful world.”