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The Renault NFT collection includes digital twins
Renault is set to debut its second NFT collection: the Racing Shoe5 series. To celebrate the 50th anniversary of the iconic French automaker, it consists of 960 NFTs. Each of them will be tied to a limited-edition physical sneaker. Let’s dig into this new project!
What is the Racing Shoe5 Series?
Renault’s Racing Shoe5 series draws inspiration from the iconic R5 Turbo models. Five specially designed styles will pay tribute to different flagship R5 Turbo models. In addition, the sixth design will honor the R5 Turbo 3E, which was created in collaboration with the R3NLT web3 community.
The physical sneakers will feature signature design elements from the R5 Turbo series, such as a rear slope reminiscent of the car’s chassis, furniture-inspired interior and seat belt-like laces.
In addition to the collection’s technological innovation, Renault will integrate an NFC chip into the wallet of each shoe. Scanning this chip will trigger the recovery of a second NFT. This will be a “digital passport”, which will provide a certificate of authenticity and information about the shoe’s composition, materials and production history. Each pair, along with the corresponding NFTs, will sell for €265.
What is the Renault NFT project?
Members of the R3NLT web3 community will have early access to the drop starting on May 15th, with pre-registration access on May 16th. Then, public sales will start on May 17 via the nft.renault.com website.
“The RACING SHOE5 collection offers Renault enthusiasts an innovative new way to engage with their favorite automotive company,” says the project team. “Renault’s second NFT drop is a unique opportunity for brand fans to get their hands on a pair of exclusive custom-designed trainers and enjoy an immersive 3D experience.”
With this new NFT collection, Renault confirms its interest in the potential of Web3. The automaker dropped its first NFT collection, dubbed the genR5, last December. It pays tribute to the Renault 5 model, with unique NFTs from 1972 (1972 is the year the Renault 5 hit the market).
Renault has long been a pioneer in the automotive industry. For example, the company was one of the first to develop electric vehicles in Europe. The current plan, dubbed ‘Renaulution’, aims to transform Renault into a more competitive and electrified brand. In this regard, embracing Web3 is another way to keep up with the evolution of technologies.
