Leverage blockchain technology to reward users for reading marketing emails

To encourage widespread adoption of blockchain technology, it is important to have use cases that are easily understood by common users. Use cases that are simple, intuitive and demonstrate clear value are critical to enticing new users to explore the blockchain space with confidence. Simply put, users need to see the benefits of blockchain technology in their everyday lives, which is why at EtherMailare we disrupting the dynamics of e-mail communication for the common good.

While email has become firmly embedded as one of the most dominant forms of communication for individuals and businesses, its basic architecture has remained completely static over time, and is frankly ill-suited to today’s privacy-centric environment. The average worker in the United States receives up to 100 emails per day, and about 20% of these land in their inbox as unwanted spam.

Spam emails are usually sent in bulk to a large number of recipients without their consent, resulting in a flood of unwanted emails that clog users’ inboxes and waste their time. Spam emails can also contain malicious links or attachments that can harm users’ devices or compromise their security. Historically, the status quo email framework has enabled a wide-open advertising free-for-all, with the privacy of user data constantly undermined. I fundamentally believe that users should be rewarded for the significant time they spend each day sifting through these marketing inputs in their inbox.

Think of 1,000s of unread emails sitting unread in inboxes, with absolutely zero incentive for users to read them. It’s both ineffective from an advertiser’s perspective, and a complete nuisance to email users. A new type of advertising paradigm is needed to encourage more relevant ad placements based on a user’s scope of interest, creating a mutually beneficial ecosystem that prioritizes end users’ privacy preferences while helping brands execute more effective and targeted ad campaigns.

Bottom line, there should be fair compensation for the invasion of the personal inbox, and blockchain can enable a personal protective layer for inboxes to motivate readers to engage with marketing inside. This is the basic task of EtherMail’s Read-2-Earn model. Specifically, blockchain technology can be leveraged to incentivize email users to read marketing emails by introducing a system where users are rewarded with tokens for engaging with promotional content. By rewarding users for their attention and engagement, marketers can create a more meaningful relationship with their audience, while users can unlock a new source of passive income.

This new system acts as a type of virtual fee configured by users for their inbox and gives them the ability to set a variety of custom preferences and define what kind of content they are willing to receive in exchange for token rewards. It will also allow users to set their custom preferences around designated content sources and outline payment terms for emails that are read.

Currently, users can earn rewards in EMC tokens. Finally, EMC rewards will be converted to EMT, EtherMail’s native utility token, which will be launched as part of our future roadmap. EMC: The EMT conversion rate will be defined at the time of token launch.

On EtherMail, we’re driven to create a brand new framework for email economics, rewarding users’ time spent reading incoming marketing emails. We will provide advertisers and users with a high-quality email marketing and communication experience in a mutually beneficial setting, leveraging the latest innovations in blockchain technology. With 320 billion emails sent worldwide every day, this new use case could be transformative for how blockchain technology is perceived by ordinary users.