Farandole, the global NFT marketplace for wine joins Wokenwine, specialists in the traceability of Grand Crus

Luxembourg, 2 May 2023 – WokenWine, the platform specializing in the traceability of Grand Crus, has today announced that Wine & NFT Marketplace, Farandole, is joining its teams to increase its presence in this fast-growing sector and accelerate the platform’s growth. This strategic alliance will enable it to consolidate its global offer aimed at all those interested in prestige wines. Producers, wine professionals and collectors will be able to track and verify the movement of bottles from the point of production and have access to a marketplace serving both B2C and C2C.

Valéry Lux, co-founder of WokenWine, explained: “Farandole and WokenWine both want to return control of their ecosystem to those involved in the world of fine wines. The new platform will better address the issue of confidentiality in B2B transactions, as well as issues of the uptake of buying prestige wines online. This alliance represents a major step forward in the confirmation and operational rollout of our vision, which is to consider only certificates issued by the producers themselves as relevant in the coming years.”

This strategic alliance means that joint development projects can now be accelerated, to ensure that linking each bottle to a digital certificate issued by the producer gives buyers a guarantee of a wine’s authenticity and provenance. To do this, those working on the project will benefit from the considerable experience of specialists in the world of blockchain, cryptocurrencies and NFTs.

Maxime Hamonic, Chief Product Officer, and founder, has extensive experience in the fintech sector, and is a specialist in blockchain (especially the development of wallets and the launch of NFT collections) in Europe and Asia.

Robin Sarfati, Chief Technology Officer and Founder, is an expert in open data in the healthcare sector, and has also collaborated on a number of blockchain projects such as cryptocurrency trading and multi-chain architecture.

Josselin Bloy, Full Stack developer, specialist in blockchain development.
Responsible for developing the shared platform, the Cometh development studio – the big name in blockchain in France, he will add an extra dimension to this alliance by building on collaborations on blockchain projects for Lacoste, la Française des Jeux and Darewise.

About WokenWine

WokenWine brings together producers of premium wines with a common, easily recognizable certificate, just like the GIA certification universally adopted by jewelers. By creating a benchmark platform available to consumers, WokenWine aims to establish a certification standard and create an internationally recognized certificate. Our mission is threefold:

TO UNITE producers of fine wines within a single traceability system that end consumers can easily recognize, TO PROTECT producers, wine professionals and consumers from fraud and counterfeiting, TO CONNECT wine enthusiasts with the best producers and professionals in a community with a shared desire for transparency.

About Farandole

Launched in April 2021 by Maxime Hamonic and Robin Sarfati, Farandole is a pioneering platform in wine, spirits and NFT. Pursuant to the goal of developing a Web3 project that facilitates transactions in wine and spirits via their digital double, Farandole organized the first Wine & NFT auction for Toques et Clochers in 2022, partnering with Maison Bouey for the sale of NFTs of their Bordeaux en primeurs 2022.