The Crypto and Digital Assets program reaches France
US-based Plug and Play has revealed it will expand its Crypto and Digital Assets program to France to help businesses move from Web2 to Web3.
The program was originally launched in November 2022 in Silicon Valley in partnership with Visa, Franklin Templeton, AllianceBlock, INX and IGT. Expanding to Paris, France, Plug and Play aims to educate businesses about the capabilities of blockchain while facilitating tailored partnerships.
Plug and Play initially engaged Bitcoin on an institutional level in 2013 by mining cryptocurrency in their own data center. In the same year, the Bitcoin accelerator Plug and Play allowed to invest USD 25,000 in blockchain startups, which eventually paved the way for the Fintech program launched in 2014 with the help of enterprises such as Citibank, Intuit, Deutsche Bank and USAA. According to the company’s press release, Plug and Play has invested in over 50 startups in the crypto space, including Blockdaemon, Stellar and Evertas.
The company worked with its partners over the years to identify high-value, tailored opportunities for their particular businesses and strategies. For example, Plug and Play launched a brand and retail platform in Paris in 2016 and invested in Ownest, which is a startup that leverages blockchain technology to track accountability along a company’s supply chain.
More information about the Crypto and Digital Assets program
The Crypto and Digital Assets program starts by introducing its partners to a variety of startups that have the potential to help them achieve their business goals. By fostering a collaborative environment, the company allows companies from different industries to network, share knowledge and access an ecosystem of VCs, mentors and startups.
The Crypto and Digital Assets program has 5 primary focus areas. These include introducing consumers to Web3, engaging users through tokenized loyalty programs, marketing and managing tokenized communities, preparing for compliance and cybersecurity risks in Web3, and engaging consumers through an immersive environment in the metaverse.
In the company’s press release, representatives from GEEIQ talked about their experience with the Plug and Play program and how it helped them meet other startups at a similar stage in a similar location to develop long-lasting relationships. Startups and companies interested in joining this program can apply and ask questions on Plug and Play’s official website.
